“I Wish I Didn’t Have To Worry About SEO”
Have you ever thought that? Have you ever thought about how much better blogging would be without worrying about SEO?
I’ve thought about that, too. A lot.
Because fiddling around with SEO bores the snot out of me. I really, really hate it.
Here’s the deal
You may be a writer or an artist or a professional of any stripe, but having your own blog – or 2 blogs, or more blogs – is something you regard as a fundamental part of your life.
But it’s easy to feel overwhelmed with all the “do this” and “do that” advice for getting in the search engines and finding readers.
I know I feel overwhelmed at times… like I’m on some crazy hamster wheel:
- Do SEO this!!!
- Do Social Media that!!!
- Do more! And more! And more More MORE!!!
Yikes!
This is all great advice…
…but it’s hard to know where start!
“One of the most unique books ever written about blogging”
One of the most unique books ever written about blogging, and certainly the most specific concerning, ”how to write a blog post”. The author covers everything from writing with emotion and drawing in the reader, to the more technical aspects of blogs set up and search engine optimization. Well done! – Scott Hendison (SEO Automatic/Search Commander, Inc.)
I wrote at least a several hundred blog posts before I got a grip on exactly how to “publish” a blog post. Now, I look back on those older posts and just shake my head. Had I only known how simple it was!
Talk about spinning your wheels… I was laying some serious rubber, but not getting anywhere at all.
But I don’t like fiddling around with SEO either.
What I like is writing.
“What if,” I thought to myself last summer, “I could figure out how to do SEO without screwing up my writing?”
So I did some research.
A lot of research.
I wanted to find just what I needed to know, and the heck with the rest.
I Read A Lot Of Books…
…on writing, on marketing, on sales, and everything else I could get my hands on. There’s a few stacked up there to the left. There’s more than that, but you get my point!
I did some research on the web
I read hundreds of articles (at least), sifting through hundreds of thousands of words to extract the nuggets I was looking for.
You probably know some of these websites yourself.
I found out something really cool:
writing a blog post is different than publishing a blog post… and the SEO can be part of the publishing.
You don’t have to mess with your writing very much at all.
What’s more, it turns out that search engines love great writing. You just have to help the search engine understand what it’s looking at.
After all this research,
I wrote down everything I found out
Then, I put my engineering brain to work:
I distilled all that knowledge from dozens of books and hundreds of web pages into a series of simple steps
The result?
A manual that helps you not just write, but publish your blog post.
This manual is exactly what I use for publishing blog posts.
I needed a way to keep track of all the tasks necessary for getting a great blog post out there for search engines and readers. It’s not just about the writing, you have to publish it too.
“Ok, so, what is it?”
Blog Post Engineering is unSEO for Writers, Authors, Artists, Radicals, Freaks, Revolutionaries, Malcontents, Crafters and Crofters, and various and sundry Scoundrels, Rascals and Ne’er-do-wells.
That is, someone like you.
You like to write, or paint, or carve, or whatever, and worrying about SEO totally rains on your parade.
So I created the “unSEO” way, just for you.
What the heck is unSEO?
Excellent question!
unSEO is simple: it’s doing everything you need for SEO… without worrying about SEO. These are things like getting your title right and your URL correct, entering your metadata (thoroughly discussed), linking when necessary, everything the SEO expert is going to make you do anyway.
But you do it naturally, as part of your writing.
(If you don’t know what all that stuff means yet, don’t worry. It’s not too difficult, and I explain it all in simple terms.)
“I liked how it read more like a conversation than a textbook”
My biggest concern about Blog Post Engineering was the same concern as when I buy anything: “Am I actually going to use this and make it worth the investment?”
I found a bunch of relevant and useful information that spelled out some of the things I had been doing on my posts like tags and categories while showing me how to refine their use to be more productive and get on the SEO radar.I liked how Blog Post Engineering read more like a conversation than a textbook. I found it easy-to-follow and to retain the information.
The format is easy to read.
I liked links to articles on Website In A Weekend that I had already read, which let me see the implementation of the concepts. I especially liked the chapters on promotion to help my blog posts get noticed.
If you are new to blogging and are trying to get eyes on your blog, all of the techniques in Blog Post Engineering are proven and tested. This ebook is on my desktop so that I can refer to it as often as I need. Many times you just don’t want to dig back through archives to find all of the information. This book has already done it for you. – Justin Matthews (justinsbrainpan.com)
“So What’s In This Blog Post Engineering, Anyway?”
Lots:
- 31 points explaining every aspect of “publishing” a blog post.
- Relevant links in all chapters so you can read in more detail.
- Handy landscape orientation so you can read from your computer screen.
- Handy worksheet appendix with PDF forms. No need to print, fill it out in Acrobat Reader.
- If you prefer to print, there’s space at the end of each chapter for taking notes. If you prefer going paperless, you can add a form in the space provided (with Adobe Acrobat) and take notes electronically.
- Glossary: If you stumble over stuff like “HTTP,” no worries, it’s handled.
- 26 Exercises. Some easy, some hard. You should do them all.
- Color coded hyperlinks for easy navigation.
- Detailed table of contents. Get anywhere in the manual in a click or two.
- Lifetime upgrades: I’ve sold limited releases of Blog Post Engineering since August 2009. I plan on upgrading twice yearly (at least) to keep up with current trends blogging and advances in technology. Your investment is safe.
“Seriously good book”
Packed with solid, helpful content and the writing is interesting, and flows well too. I’m not halfway through yet and I’ve learned a lot that I’ve already applied to my publishing process. – Carlos Velez (consciousmeblog.com)
Gotta have right now? Easy: press the button and let’s go!
Are You In SEO Pain?
The worst pain of all is knowing you need to know, and NOT knowing how to know it.
“I’m Afraid That ‘SEO Writing’ Will Turn My Readers Off”
Since you’ve made it all the way down here, I’m sure you’ve read bucketloads of articles explaining how you have to pack your article with keywords in a certain way.
That’s not what we’re going to do here.
Instead, we’ll work the SEO around your writing. That way you can concentrate on writing really well to attract readers.
Now, don’t get me wrong, you might need the services of an expert SEO professional, and if you do, it’s money well spent. In fact, I recommend you look into expert SEO once you master these basics for “unSEO!”
In the meantime, I’ll show you the basics!
“I’ve Always Thought This SEO Stuff Was Too Hard To Learn”
Actually… you’re right… but only if you’re talking about expert SEO. It is hard to learn because it keeps changing. Every time Google changes their search program, some of the SEO changes too.
But the unSEO stays the same!
And you don’t have to learn anything, just read along and fill in the handy form that comes with the manual.
“I was afraid that it would be too technical and esoteric”
But the instructions were clear, and the reasons for taking the action were directly stated.
Blog Post Engineering provides me a way of achieving technical proficiency beyond my current ability (and presumably others like me) just by following a simple process.
Once you accept the validity of the document, it becomes a simple, by-the-numbers activity, with a convenient checklist for you to follow.
When you don’t really know what you are doing, it helps when you feel that you can trust the advice you receive. Having followed Dave’s Website In A Weekend for months, I felt confident that Blog Post Engineering was sound, and was the information that produced the success of Website In A Weekend. Even though I am reluctant to embrace a full study of the technical aspects of blogging, I enjoy following a well-written guide, and I do like to know that when I decide I must, the guide provides deeper understanding about the details. – Ralph Carlson (ralphcarlsonblog.com)
“I’m Frustrated Because I Don’t Know What’s True!”
As well you should be.
Check this out: I spent a fair of time on the Google webmaster portal. Remember that story about the poor monk who went to count the horse’s teeth? (All his superiors were arguing about the number of teeth in a horse’s mouth.)
That’s how I felt reading Google’s web pages: what I read there often contradicted “what everyone knows”.
Now that poor monk got in a lot of trouble for visiting the horse. So instead of trying to convince anyone, I just wrote it up here in Blog Post Engineering. You save loads of time because I did the research.
And I give you the links. Directly. To Google.
So you can check it for yourself.
“My expectations of Blog Post Engineering were far exceeded”
My main concern was that the information within it would be a lot of the same things I’d already found online.
My concern was completely unfounded.
After purchasing Blog Post Engineering, I found a beautifully laid out ebook with 50 pages and professional typographic design. I couldn’t wait to read it.
My expectations of Blog Post Engineering were far exceeded. I expected something more entertaining than useful. Instead, I found something exceptionally well written, very witty, and chock full of useful, actionable information; far more than just the basics that everyone else talks about.
Probably the feature I liked best was the use of exercises; until I’m inspired to act on it in measurable ways it’s not going to make a difference to me. I found myself working through exercises as I was reading and it’s definitely something I’d go back through and do again.
I wish I’d had Blog Post Engineering months ago.
I’d like to add that it was a real delight to read. Some of the nods and little extra hooks in there were priceless, and it’s a far cry from what I’ve grown to expect from similar products in the past. This one is definitely worth having on your virtual bookshelf. What’s more, the re-read value of it is phenomenal! – Heather Craik (shadesofadream.com)
“I Don’t Care! I Hate SEO!”
You’re not the only one!
Eleanor liked it Blog Post Engineering so much she sent this video!
“hate all that rubbishy search engine stuff…”
- Eleanor Edwards (giveabrick.com)
Ok, I want it, and I want it now!
Brass Tacks: What’s Inside?
- Chapter 1 Introducing Blog Post Engineering. Save time by learning from my experience. I’ve written a lot of blog posts over the last couple of years, and a lot of words. What I’ve learned could fill a book. Wait! It does fill a book!
- Chapter 2 Writing is only half the battle. Learn how dividing your work save you time. It’s all about the difference between writing a blog post and publishing a blog post.
- Chapter 3 Learning the Blog Post Engineering system. Following the steps of the system means you spend less time wondering what to do, and less time doing it.
- Chapter 4 Mastering Blog Post Basics. Attract readers and search engines, easily, by mastering these 4 elements. You’re already doing some of this, let’s make sure you get it right!
- Chapter 5 Enticing search engine attention (SEO). Easy SEO in three simple steps. Learn how to use the 3 main elements of your blog post’s SEO metadata. WARNING: Some of what you read here may be against “what everybody knows” but I give you links, you can check for yourself.
- Chapter 6 Editing and Revising. Get your work into search engines fast, exploit SEO aging factors. Learn the balance between perfection and passability to get a steady stream of blog posts into the search engine, while revising and sharpening over time.
- Chapter 7 Structure Your Blog Post for Readers and SEO. These 7 easily learned elements of a blog post help both readers and search engines.
- Chapter 8 Setting Reader’s Expectations. Building your relationship with readers pays you back with customers. You’ll find help developing your voice and style so readers know what to expect when they come to visit.
- Chapter 9 Promoting Your Blog Post. Get found! Help your readers find your blog posts by correctly promoting your work in the appropriate venues. It’s not difficult, you simply need to know where, to promote… and why.
- Chapter 10: Conclusion – Blog Posting By The Numbers. “Learn what you learned.” It’s always good to review, and in this last chapter, after all the work you put in, you’ll see the Big Picture.
- Bibliography: Check for yourself and find more information from my references. I want you to feel free to dig as deep as you want, verify what I write against your experience and what you read.
- Appendices! All reference manuals should have appendices and Blog Post Engineering has several: Glossary, checklist, and what you need to know about affliate marketing. The checklist form will help you “cover all the bases” as you write new blog posts and revise older blog posts.
I’m in! I’m in!
Bonuses? Sure, why not!
Here’s some stuff you won’t find anywhere else… not now, and probably not ever.
Bonus #1 Red Shoe Blogger interviews a Wizard of Blogs
Kelly Diels, the author of “Cleavage by Kelly Diels” is becoming famous for her interviews. She got me on the line for a little over 30 minutes.
Find out:
- How getting groceries and blogging are more alike than not.
- How Blog Post Engineering might help you write like Hemingway. (Or not. You do have to do the work, but when and how you work matters.)
- Why effective blogging is like knitting.
NOTE: MP3 audio with PDF Transcript included.
Bonus #2 – Professional Radio Personality Dave Thackeray Puts Your Author on the Grill!
Dave Thackeray got me for an hour recently, and we broke it down:
- If you’re not brilliant, you need a process, and the process frees you from worry that you’re not doing right.
- How Blog Post Engineering can help you “go pro” in the future, even if you aren’t ready right now.
- How the unSEO approach puts your writing first, and let’s the SEO wrap around it.
And a lot more.
NOTE: MP3 audio and PDF Transcript included, 16 pages worth!
#Bonus #3: Professional Writer Aaron Pogue Spills It All (ebooks made easy)
Aaron Pogue is a professional writer, a novelist, and all-around hard core, take-no-prisoners, get-er-done kind of man.
Of all the “How to write an ebook” ebooks out there, I trust Aaron more than the rest combined, because he knows his craft inside out:
Because once you’ve mastered Blog Post Engineering — now that your archive is starting to fill up with well-made content — you should be turning your eyes hungrily toward that next great prize:
Product.
I convinced Aaron to release a couple of chapters from his 3 volume manual, which he has allowed me to include for you.
Check it out, I think you’ll really like what Aaron has to offer.
100% Love It Or “Shove It” Guarantee
My guarantee is simple. Either be completely delighted, or I’ll demand you get a full refund immediately. You have 90 days to decide.
Let’s Make This Happen!
Blog Post Engineering is the exact system I use for my own blog posts on Website In A Weekend, and it’s how I evaluate blog posts for clients (except my hourly rate is $80). That’s right: it would cost you $80 for me to do – just once – what I’m teaching in this system for a quarter of that price.
That’s a good deal!
Remember: your satisfaction is guaranteed.
PS: Remember, The Price For Blog Post Engineering Will Increase Permanently
Personally, I don’t yet know when the price will increase, but it will.
The reason is that I increase the price based on the version number. So when I know when the next version is coming out, I’ll have a date for the price increase.
It’s already increased 6 times since I first released it in August 2009, from $4.95, to $7, to $9.95, to $19.95, to $23, to its current price of $47.
So don’t wait! Get a copy now!