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Those of you following along on the newsletter know that today is a pretty big day for Website In A Weekend: The 0.7.2 release of Blog Post Engineering (code named Barger) is ready for your examination.
Friday morning (July 23) I got this email from Martha W:
Thanks for adding me to this list. I would like to learn how to be more SEO friendly without being keyword happy. I won’t change my topics or my style, but I’m not opposed to dressing up a bit more, I just don’t know how!
Martha: you are precisely the person I for whom I’m writing Blog Post Engineering. Search engines are getting smarter and smarter over time. Write your very best every time, and use the principles in Blog Post Engineering to wrap your writing for search engine friendliness. No, it’s not SEO, but it’s when you’re ready for SEO, you’ll have a head start.
Here’s what’s in the 0.7.2 package:
- The Blog Post Engineering manual, in PDF format, with a selection of helpful links (ok, a lot of links) to material on Website In A Weekend going into much greater depth.
- Handy numbered checklist form for evaluating your own blog posts.
- Bonuses!
- Kelly Diels, The Red Shoe Blogger, interviews about Blog Post Engineering. MP3 and transcript included.
- Dave Thackeray puts me on the hot seat! MP3 and transcript.
- Professional writer Aaron Pogue cuts loose with a few chapters of his guide to building an ebook. (It’s good, I bought myself a copy!)
- Slide deck in PDF format which highlights critical information for you, and provides a link to the relevant blog post.
- Affiliate kit, including a plugin and graphics to make it easy for you to promote Blog Post Engineering as an affiliate.
- I also tossed in a “Thank You” letter with some background on how this all came about. I appreciate your support, and I hope you enjoy it.
0.7.2 is far from the last release; there’s a lot more planned for the future. But this is enough for now.
And it won’t ever get cheaper.


If you have a blog post on this launch, please share your link below, and I’ll collect them all into a future post.
If you’re not sure whether you want to purchase Blog Post Engineering, read some of the links, buy through someone else’s affiliate. It’s all good!
Hey Dave :)
Can’t believe it’s the 27th already! I’ve got to ask, what does ‘barger’ mean? Did you code name it that because you’re pushing the boat out?
I did two blog posts about this launch. The short and sweet one on <a href="http://www.giveabrick.com/blog-post-engineering/" Give A Brick told everyone that they’d be supporting charity if they bought through the affiliate link on there whilst I wrote a few lines more about how awesome it is on Heaven and El (link via Comment Luv. I dare not add it here in case akismet thinks I smell of the bad stuff ;)) which of course also has a lovely link to Give A Brick’s affiliate account. Had I got my act together on time, I’d have done one on my other secret place too (shhh!) but I ran out of time.
Have a fabulous day. I hope you sell bazillions of copies. :)
El x
Eleanor Edwards´s last post ..Why hitting publish isn’t enough to get squillions of readers
Eeek, what a messy link. Sorry. Long day. Click the link in comment luv for the post on Give A Brick ;)
Eleanor Edwards´s last post ..Are you a blogger You need this …
A post about BPE. What a fantastic idea.
Ralph´s last post ..How to think about an outrageous retirement
I could write about BPE everyday!
Dave Doolin´s last post ..Outsource your SEO – Blog Better with a Virtual Assistant- Tip 3
Dave was kind enough to supply me with a Review of this release, I was pretty darn impressed to say the least.
Link is in my ComLuv below:
Josh Kohlbach´s last post ..Blog Post Engineering Review – Get your blogging handled Period
Josh, you were one of the first commenters ever on Website In A Weekend, and I really appreciate you sticking around all this time.
Dave Doolin´s last post ..Upping Your Social Media Trust Factor Who’s in your circle
Whoopeee, you did it! Well done Dave. I liked the 3 ways of selling it email. But wait there’s more always appeals:) Hope this thing sells like hot cakes – it certainly should!
Annabel Candy, Get In the Hot Spot´s last post ..How to Write a Pitch that Works
I really like writing long sales copy. I sort of “get it” now, and what some people might call hype I’m now seeing as exuberance!
Which doesn’t play so well with the oh-so-ironic crowd, but maybe that’s ok.
Dave Doolin´s last post ..Upping Your Social Media Trust Factor Who’s in your circle
Dave, the new Blog Post Engineering is fantastic! I love the slides, love the bonuses, I love the detailed and systematic guidelines to engineering each and every blog post. Pure gold.
And, even though each and every one of my blog posts is a photo and poem, I wrote a really quick one so everyone who visits, and everyone who gets my daily email, could see the affiliate link.
May BPE fly off the shelves at warp speed…
…on butterfly wings,
~T~
PicsieChick´s last post ..Yes- that is an affiliate link over there in the sidebar
Warp speed is ahead, not ready for that yet. Still building the “engine.”
But yeah, at some point, it’s going to get some traction.
Dave Doolin´s last post ..Getting in the race – Olympic Blogging Part III
Awesome Dave.. I’ll check it out once I get a bit of extra cash next week :)
Aaron´s last post ..blogReaction Introduces Revenue Sharing on Free Blogging Platform
Excellent! You *won’t* be disappointed.
Dave Doolin´s last post ..Olympic Blogging- Running your race
Echoing Dave with an unsolicited testimony Aaron, you really will be delighted you bought this. There is nothing quite like BPE on the market and it is awesome!
Eleanor Edwards´s last post ..Are you a blogger You need this …
Just scheduled it for tomorrow. Billy Mays would be proud.
Ralph´s last post ..Talent is Overrated – another myth busted!
Just purchased it now on Giveabrick’s link. I’m looking forward to reading it.
Matthew Needham´s last post ..Wednesday Wisdom
Matthew, thanks for supporting Eleanor. She is tearing it up!
Dave Doolin´s last post ..Blogcasting- the future of customer communications
Hurrah. Thanks Matthew :D So far, GAB has sold three or four copies. Just think of all those bricks ;)
Thanks for these useful information!
I myself am trying to improve in that area and keeping myself up-to-date is really a must in this ever changing world.
Eric´s last post ..Chrome Developer Tools vs Firebug
BPE is definitely new and improved. And a great value. I recommend it for everybody who hates Google and SEO. Concentrate on what is important – your content.
Ralph´s last post ..Free your inner blogger with Blog Post Engineering
That’s WHY I bought BPE . . . to learn how to build my site right the first time around. Thanks Dave. I’ll link – when I learn how . . . One of your newest fans. pj
I feel so late now lol.
Looks great Dave – I’ll come grab a copy as soon as I get home. :)
Heather´s last post ..3D tasty stuff meets logo design