(Reading time: 4 – 6 minutes)
Ok, so. I wrote a little article last Saturday featuring Darren Rowse’s story of a Secret Blog Alliance. In which I did or did not admit to anything. The discussion that erupted was really interesting… so much so that I’m delighted to present the first of three, possibly four follow-on articles. Here’s the first, from Kelly Diels.
Not-So-Secret Blog Alliances
-by Kelly Diels
Psssst…I’ve got a secret.
You might know me as a writer who bares (almost) all my tawdry tales of failed romance on a demure blog that appears to be named for my breasts.
From that, you might suspect that my life is a roller coaster.
Put those suspicions aside. Not all is as it seems.
Most of my days are about packed lunches and laundry, birthday parties and baseball games, and pony-tails and paying bills.
And just between you, me, and some search engines, I’m not sure which role is my cover and which one requires a cape, tights and knee-high boots.
This is what I do know: neither identity is a secret.
So when Dave Doolin wrote that we need to find our entrepreneurial Quartermains, Mina Harkers and M’s to form a League of Extraordinary Bloggers, and then asked who was (or was not) in secret blog alliances, I wondered:
Do these alliances have to be secret?
I’m out there with my people and my passions.
I promote my friends’ products (if they’re good, and they fit) – and I buy them, too. I comment on their blogs (sometimes). I retweet their posts, talk about them, shout them out, quote them, link to them, and buy advertising on their sites. I love them and I spread the love.
I’m not terribly quiet or discreet about any of this and I might be missing why I should be.
I’ll say,
He’s my friend, and not only that, he’s ridiculously smart and you should definitely buy his e-books and whitepapers and pay him to teach you about Blog Post Engineering. He helped me. He will help you, too.
(I might be talking about Dave. Go on – buy his stuff and his time. You won’t be sorry.)
And I’m willing to bet that kind of recommendation weighs more than any other kind.
In fact, I know it.
In November I had lunch with some heavy-hitting social media women and Lianne Raymond said something that landed with me.
Lianne said that because she liked Danielle LaPorte’s site, perspective, and aesthetic, she was always interested in what and who Danielle liked.
Danielle’s recommendation was the cool-woman-seal-of-approval.
That’s how Lianne and I found each other – Danielle was our common point – and now one of my pieces is in Lianne’s new e-book. More importantly, I have a new friend to adore.
And that’s what all this tweeting and blah-blah-blogging is about: we’re building communities and connections around shared ideas and complementary personalities.
If you like me and my world-view, you’ll probably like my friends. You might like the books I recommend. You might find the info-products I buy useful, too. So I’ll tell you who and what I like and I hope you’ll do the same for me.
Groups of like-minded people who lift each other up aren’t new or clandestine.
Isn’t that what we do offline – in business and in life?
Secrets are way too hard to keep (please, don’t tell me yours because I’ll accidentally blog it) and they aren’t safe with social media. The Internet is just a fancy way to gossip.
If you really want to know I’m in cahoots/love with, it is easy to trace the links. Watch my twitter stream and read my blog comments.
Just like Superman, wannabe blog-heroes are changing clothes in the phone booth – which, FYI, is not the most private of places. Blog alliances are an open secret.
One more secret: when I’m chit-chatting with parents, teachers, non-blogging colleagues and potential suitors, I say “I’m a writer” and let Google fill in the blanks.
Then, second meetings are always interesting – for both parties. I find out who was intrigued enough to Google me (which tells me a LOT) and they get to ogle my online moxy and my boots.
Because in my extraordinarily ordinary world(s), tights and knee-high boots are appropriate for any occasion.
Capes and cabals? That’s your call.
Kelly Diels plots World Domination from her secret lair in the wild suburbs outlying Vancouver. She Is A Force Of Nature. Visit her blog Cleavage for the best writing on sex, money and meaning.
Apropos of absolutely nothing at all, did you know: when you’re counting your shoes, boots don’t count. Isn’t that cool? – Dr WordPress
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{ 32 comments }
Great job Kelly, very engaging. For secrets, alliances and the like… I think I’m relatively open about them too. In a slightly more shielded way (different niche, but a lot of the people I make friends with on blogs are bloggers – but that’s a whole different story). All in all I’m much the same person offline as I am on, though I don’t consider it that important to talk about capes and high boots on my blog
In answer to your question; nah they don’t have to be secret! Though capes and daggers are fun sometimes…hm….
Heather´s last blog ..Webcomic: The Mayans Day 2
Thanks, Heather. Capes and daggers? You’re way more dangerous than me.
Possibly I just play more RPGs

Heather´s last blog ..A Question of Manga; Whose side are you on?
The mind boggles.
Go Kelly!
I never thought how un-private it would be to change clothes in a phone booth … why have I never thought of that before?
Ricky Buchanan´s last blog ..How Do I Use An iPhone Web App?
My dad is a comic buff. We had a room with superman wallpaper. I have spent a lot of time contemplating this.
Hi Kelly,
I’m so glad you made it over here. I loved reading about your 2am adventures with your neighbours over at your place but because I was reading via my phone and I’m never sure how a site is going to react to comments via that device, I didn’t get round to commenting.
Great post. I like your style. It’s very fun to read and I love how you introduce yourself to offline folks. Must make for some great follow-ups.
Adding your site to the feedreader so I can catch up with some more of your adventures later.
Have a great day,
Eleanor
P.S. I agree. I’m rubbish at keeping secrets too. I did keep a secret once but only because it was very important. Was a struggle

Eleanor Edwards´s last blog ..Virgin to the rescue? It’s possible but we’ll need your help
Eleanor, thank you. I’m so glad to be added.
I can keep important secrets too. They just literally have to be highlighted as “important secret, do not tell”.
I love how these connections spill over from the Internet into “real life” too. I’ve made some good friends this way!
Anne´s last blog ..Scary Wordpress Easter Egg
Anne, love your gravatar changes this morning! See you at Blog World, right?
Anne, I’m starting to realize it is all IRL. I think that is a good thing.
It is a good thing. It’s the best thing!
It’s definitely true for me Kelly, that it’s all real life. I’m bedridden because of disability, so virtually all of my life happens online. And trust me, it’s still a great life!
Ricky Buchanan´s last blog ..Control Your Cable Box With Your Mac On The Cheap!
Ricky, you’re amazing in any case ’cause you get the work of two people done in half the time.
Ricky, I love that The Gods of The Internet make it possible for us all to connect and hang out in this swanky joint together.
Dave: who counts shoes? That’s like counting cutlery. “Enough” and “lots” are all that matters.
Just sayin’
Home run again Kelly. You consistently suck people into your story so completely (kind of like a black widow) that we look to you for recommendations on who to read and what to do online. You are the leader of one of these blog alliances. I am just trying to figure out if you are sharing power with Dave or waiting for your moment to crush him…..
Justin Matthews´s last blog ..I did the Twitter thing 20 years ago!
You’re a funny man, Mr. Matthews.
I am going to take “black widow” as a compliment.
I think.
And crush is probably the key word.
“Secrets are way too hard to keep (please, don’t tell me yours because I’ll accidentally blog it) and they aren’t safe with social media. The Internet is just a fancy way to gossip.”
I LOVE that paragraph! I also love when you retweet great articles from other bloggers. Found some great new blogs to follow that way. Keeping the blogs one follows “secret” seems silly to me, but I am no professional at this stuff lol
Thanks for another great read

Gurl´s last blog ..Clean up on aisle five!!
Clean up on aisle five… this I gotta see.
Oh dear.
That sucks.
Looks like you have everything back under control now, that’s a relief to be sure.
Thanks for stopping by!
Dave Doolin´s last blog ..Top 10 Traits for Finding Your League of Extraordinary Bloggers – Saturday Morning Surfing
Yah it did suck. Luckily (though I didn’t think so until the crash and burn) I didn’t have a lot of comments to loose.
I enjoy Ms. Diels writing style and often agree with her, so I had to pop over. Will keep poking around for sure

Gurl´s last blog ..Clean up on aisle five!!
thank you so much…I’m so glad you came to visit!
I find new blogs the same way – someone I like will RT something, I’ll check it out, and excellent things ensue.
It is certainly OK to have some Dr. Jekyll/Mr. Hyde action participating in the league. The real trick is to avoid being the Invisible Man. You don’t want to be that guy.
Deacon´s last blog ..Fighting Entropy, Our Environment’s Effect on Productivity
My take on it is that you get to a point where you have to do certain (hard, tedious, difficult, boring) tasks in order to grow into, say, financial self-sufficiency, such that “secrecy” isn’t so much an issue. The issue becomes needing to get a lot of the that crappy, boring and *absolutely* fricking necessary work accomplished.
Which, isn’t anyone else’s business.
There a discussion gold mine here.
I am exactly there. Suddenly my pet turned into a monster and it wants to eat me. I need to keep it well fed (with copy) so it will keep me protected ($).
We’re in an uneasy alliance, me and my blog.
And this is where not-so-secret alliances are good: we can help each other muscle through the tedious, because we get it.
Right on Dave … `financial self sufficiency`I think is the key phrase here. I know several ripping bloggers who are secreted behind their nom de plumes and avatars because they also happen to have high profile (and well paying) j.o.b.s.
Valentina´s last blog ..Romancing Alexa for Blog Supremacy
I would love to interview one (or more) of them anonymously.
yes, yes, yes, yes, yes…and yes.
Kelly’s nailed it again. (pun totally intended). I wake up every morning and thank god that I’m part of her not so secret posse. We pimp each other out like there’s no tomorrow – and it feels so good.
I remember the day I found Kelly Diels. I couldn’t shut up – I told everyone and I haven’t found my off button yet.
And don’t forget – when we share GOOD people, our value goes up as well. It’s like getting a tan from the glare off someone else’s baby-oiled body (or something like that).
I’m so distracted by the tan and baby oil that I don’t know what to say. I’m going to go send you naked pictures now (again). mwah.
tan… baby oil… my goodness.
I like the way you think.
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