I was wondering if it mattered that my post are structured like this:
<title>
<h1>
<h4>
<h4>
<h4>

I use the <h4> subheaders because I just don’t visually like the style of the h2 and h3 subheads in my Wordpress theme (they’re grey on white background). Does that question make sense?

My reply:

You really ought to restyle h2 and use it. It will help long term with SEO.

Just copy the style for h4 into the the style for h2.

Technically, I don’t really know if this matter or not. Google and other search engines could go strictly by the nesting in the DOM, so h4 nested directly under h1 would imply an equivalent weight to the h2 that “ought” to be there, or they might take a look at the actual tag on the element, i.e., h4, and weight that as if h2 and h3 were implicitly defined.

I don’t really know how this could be tested, either, without running a lot of independent tests across similar keywords in similar types of articles.

For all I know, Google publishes how they do this, but I suspect it’s either trade secret, or something they tinker with on a (semi-)regular basis, in which case it wouldn’t matter what they said today, could be different tomorrow.

I do this because in the theme I’ve chosen I don’t like the and styles of subheaders.

Either way, it amuses me.
Heather´s last blog ..Webcomic: The Mayans Day 3

… Now to go promote the article so you have to do it. Muhahaha.
Heather´s last blog ..Webcomic: The Mayans Day 3