(Reading time: 4 – 7 minutes)

Here’s a great question which came up on David Risley’s Inner Circle forum last week:

Is content curation really the next big thing or is just another way to try and game the system?

That’s an excellent question, and one near and dear to my heart. If you’re in the information business (and who isn’t these days?), might want to consider it yourself.

Here’s my take on content curation marketing…

Yes and no. “Content curation” as a marketing ploy is a fad, as one might suspect, just another way to game the system. However, curating content is not a fad, it’s an ancient practice, and becoming critically important as information production explodes.

Think of it this way: art galleries curate content. They collect, assess, store, interpret, display and explain works of art to an audience ranging in taste from the sophisticated to the simple. For example, Deacon and I were in Nevska Gallery last weekend.

Go visit Nevska Gallery, I’ll wait a moment or two…

As you can see, Nevska traffics in contemporary Russian paintings. And the painters (mostly) live in Russia (I asked). These are really incredible paintings, too. For instance, check out this painting of Mt Elbrus:

Elbrus - Aydemir Saidov From Nevska Gallery, San Francisco

I tried to get Tyler Tervooren to buy it, because Tyler just got back from the summit of Mt Elbrus, and in my not very humble opinion, he must acquire this original piece of art in commemoration. It’s big, too, 20×35. Who could not love such a thing. “Inconceivable.”

Anyways…

What you’re seeing here is the result of a curation process, which is focused on serving an active and vibrant Russian community in San Francisco. The current recession has not really affected their sales (I asked). Nice, right?

How to apply content curation to our business, and blogging, and blogging business efforts?

I can’t give you a complete answer, but I truly believe I have the initial, and possibly most important part: 

Curate your market’s passion first.

In other words, curate to develop your expertise over authority. This was the driving force behind the blogging I did over the last couple of years, and it’s now paying off with work commissioned for my (proven) expertise, not for my authority (I have very little).

This isn’t to say that authority isn’t important, because it’s more than important, it’s critical.

But the basis of authority must shift from popularity to expertise as the market matures. When nobody knows nothin’, it’s easy to leverage popularity. Once people have been burnt a few times, the notion of engaging an actual expert, possibly even with credentials, becomes a lot more palatable.

And curating what’s important to your market is – frankly – one of the easiest ways to start developing expertise.

Brass tacks for blogging

As bloggers we expose ourself to massive amounts of content on a continual basis. The firehose.

Which is bad when we’re pointing the firehose at our face. Much better to point that hose where it can uncover useful nuggets. Channel your inner 49er.

Everyone has their own system, here’s mine.

Specifically, I use Google Docs (private), Github and Delicious to keep track of and develop material. I use blogging and related platforms such as slideshare for presenting and publicating. The blogs range from WordPress-based blogs of several sizes, to Posterous and Tumblr, etc.

I also create small “whitepaper”-sized PDF publications. While I like writing these whitepapers more than almost anything, the market won’t support me on it. So I stopped.

I don’t promote my curated content other than publishing on blogs and sometimes sending a link to a small email list once in a while. This lack of promotion isn’t making me millions, but it has two real advantages: 1. I don’t care what Google thinks, and 2. I’m not subject to returning distasteful favors promoting content I don’t like.

As a result, I’m breaking even and growing, doing something I can physically (and emotionally) support indefinitely.

Quick recap, curate content of interest to your market by:

1. Collecting content and reference of interest to your market.
2. Assessing that content for value to yourself and to your customers
3. Storing that content in a place and in a form which is accessible. It’s no use to anyone if you lose it.
4. Interpreting your collection in terms your market can understand.
5. Displaying relevant content to attract attention. You’re a blogger, this is the easy part.
6. Explaining to your market their Reasons Why.

Time to take action: are you curating content, and if so, why, how, and for whom?

And please visit (not affiliate links) Nevska Gallery for your fine art needs, and David Risley for great, straightforward and honest blogging help.

Post from: Website In A Weekend

Content Curation is it Real or Just Another Sleazy Marketing Ploy?

(Reading time: 15 – 24 minutes)

Content strategy is far more than adding pages and blog posts to a web site. Content strategy incorporates the entire lifecycle of content conception, development, publication, and maintenance or retirement. Content strategists draw from information architecture, curating, editing, copywriting and marketing, while retaining a distinct role in website development.

Before we begin, here’s a few notes on what this article is and what it isn’t.

Primarily, this article has been written, and will be maintained, as one of the pillar content or cornerstone articles for Website In A Weekend. It covers basic concepts of content strategy for blogging from a high level point of view, while dipping into some useful tactics and providing a few tips and techniques. There are exercises, and you should do them.

This article is not another “blogging about blogging” article containing rewarmed material you have read countless times elsewhere.

This article supports “Website”-in-a-weekend, not “New Media Personality WordPress Marketing Blog”-in-a-weekend. There is a difference. These principles apply to blogging on any platform, whether stock WordPress or custom, hand-rolled Ruby on Rails.

Marketing professionals may recognize large parts of what follows, as content strategy subsumes marketing, and blogging is an element of marketing.

Which brings me to the following disclaimers: I am not a professional content strategist by occupation. It’s just one aspect of blogging. By “small business,” I’m specifically targeting business people as blogger, not bloggers as business people. Please understand the difference.

1. Introduction to content strategy

Naively, content strategy is creating content relevant to readers and publishing that content on web sites.

Exactly what content for which readers, and how that content is published, constitutes a rapidly growing enterprise in the publishing industry.

As a small business website owner and operator, your content strategy supersets your marketing; marketing is part of content strategy.

Content strategy is not the same as information architecture, which considers problems of site design and information delivery. Think of it this way:

• Information architecture: how the menus and links are arranged on your website.
• Content strategy: what the menus and links deliver to the reader.

Granted, this is a much simplified explanation, but we’re starting here because it’s easy to understand, and menus and links are ubiquitous. While it seems simple, simple is hard enough, and too few websites get this right.

Before going any further, blogging is not content strategy. Blogging is a specific tactic of your marketing strategy. A powerful tactic, to be sure, but something to keep in mind.

2. What is content, anyway?

Simply put, content is all the stuff which gets delivered on a web page. According to Erin Kissane, the long time editor of A List Apart:

In the web industry, anything that conveys meaningful information to humans is called “content.”

This quote is the first line from Erin’s excellent handbook The Elements of Content Strategy, from which I’m going to draw upon heavily through this article.

Going a little deeper, content is all the intellectual property assets owned by a business (or person), which may be deployed to achieve specific business (or personal) goals. Content may include:

• Necessary boilerplate all websites must have.
• Articles written as web pages or blog posts.
• Electronic documents such as Microsoft Word or PDF files.
• Images, including targeted output formats such as png and jpeg, and in-house assets such as Illustrator and Photoshop files.

  For example, images might get posted on the public website, while the source files in Photoshop made available on the internal website for repurposing.

• Linked content from related or associated sites. For example, presentations may be hosted on services such as Slideshare, and delivered either by linking to the external site, or embedding the relevant display code.
• All manner of audiovisual content such as screencasts or podcasts for instruction, entertainment or information.
• More: fill in your special content type here. For this author, that would be programming source code for WordPress plugins.

That’s a wide range of content types, which isn’t going to get any narrower in the foreseeable future. Workable strategy dictates choosing exactly what should be done with each type and piece of content to achieve the goals of the website.

Fortunately, we’re focusing on small business and personal entreprenuerial websites instead of Fortune 500 enterprises. Obviously, there is a quantitative difference: we’re more concerned with websites with perhaps as much as 10,000 pieces of content served primarly to readers external to our enterprise, whereas a Fortune 500 company may need to serve hundreds of thousands of different pieces of content (or more) to readers both inside the company and outside the company.

A slight digression here, aimed at bloggers who insist on WordPress’s efficacy as a content management system. WordPress is better understand as a website content management system (CMS). A full blown enterprise CMS may include, for example, hideously expensive products for managing HIPAA compliance. That’s definitely a job for a CMS, and it’s most definitely not in the WordPress bailiwick.

There is also a qualitative difference.

You are going to serve as your own content strategist, as well as serving as your own webmaster, perhaps your own bookkeeper, etc.

You won’t need to work out the political and departmental boundaries (not always the same) to determine who is charge of what, and How. Things. Are. Done. Around. Here.

That’s the beauty, right? You get things done the way you want. (Also the curse, you have to do the work.)

Now that we know a little about content, let’s add on the strategy.

3. Content strategy from 50,000 feet

We’re going to dig deeper into Kissane’s “The Elements of Content Strategy” and focus on how these general principles apply specifically to blogs and small business websites. I’ll be using her headers, and quoting her leads. There’s just no way to say it better than she says it.

The Elements of Content Strategy by Erin Kissane

3.1 Good content is appropriate

Publish content that is right for the user and right for the business.

As bloggers, we’re hammered from every direction to keep ourselves “niched down,” which is marketing-speak for appropriate content. There are hundreds if not thousands of blog posts on the topic, and countless ebooks and courses ranging in price from free to thousands of dollars.

For our purpose here, let’s agree that appropriate content agrees with Erin’s teaser: good content is right for both reader and for business. Your content should further your business goals, and it should further the reader’s goals.

3.2 Good content is useful

Define a clear, specific purpose for each piece of content; evaluate content against purpose.

What’s the difference between useful and appropriate?

That’s an excellent question. Here’s my opinion. Appropriate refers to content-as-a-class, useful refers to specific pieces of content.

For example, if you’re selling potted plants, writing about potted meat is inappropriate.

Writing something useful about potted plants requires understanding the goal of the writing. As Kissane notes, for any piece of content, you have to make a decision: Are you selling just any old potted plant? Or, are you selling specific rooted cuttings from a Hoya obscura?

For bloggers, business or otherwise, the purpose may be to increase traffic, gain newsletter subscribers, or create discussion in a comments section.

For all cases, “useful” can be considered to mean the same thing as “specific.” Say it plainly in the blog post, ask it plainly in a call to action.

3.3 Good content is user-centered

Adopt the cognitive frameworks of your users.

Getting into your reader’s heads can be one of the most difficult tasks of all, especially if, like me, you’re more comfortable with technical rather than emotional writing.

In some cases, your users may not be ready for your content, regardless of their need. For example, several WordPress plugins now emit structured data for resumes, recipes and reviews. This structured data is search engine friendly, and helps the WordPress blogger provide consistently formatted content, with consistent information.

But it turns out that creating structured data is very difficult to engineer for an untrained person. Without understanding the context of structured data, people (i.e., the bloggers using the plugins) are left in frustration trying to navigate any of many different user interfaces, all of which produce semantically identical content.

In this case, it’s simply not possible to meet the user where the user is now.

Instead, create content to draw the user in.

SEO provides another example. Surely, there can be nothing on earth as tedious as mastering the intricacies of SEO, yet most bloggers, once they understand how SEO is in their long-term interest, will spend the time and energy to master at least the basics. Without effort on the blogger’s part, there is no hope for the blogger.

As a small business person writing for prospects and customers, meeting the user where they are doesn’t necessarily mean dumbing down content. It does mean creating a desire in the user to learn what’s in their best interest.

3.4 Good content is clear

Seek clarity in all things.

Good advice. Easier said than done.

3.5 Good content is consistent

Mandate consistency, within reason.

Consistency comes in several flavors, but can be roughly classed as consistent in quantity, consistent in quality, and consistent in both.

In blogging, the content pendulum seems to swing between writing short, “snackable” scannable articles very frequently, to writing “epic” articles somewhat less frequently. A difference between publishing daily and publishing a few times per month.

Both strategies work, and both are consistent.

Which strategy is best for you and your business depends on what your goals are.

If you are looking for a lot of short term traffic, perhaps to rapidly build an email list, frequent publishing might be best.

For longer term results and search engine traffic, lengthy, definitive articles may provide the best results.

These are guidelines; exceptions are rampant.

Consistency may mean different things at different stages. For example, as a blogger you may post daily for a while, then cut your publishing back to weekly or less.

In the end, you have to define what consistency means for you, and practice that.

3.6 Good content is concise

Omit needless content.

Needless content… probably 99% of the web is needless content (what’s the carbon footprint of that?). Don’t be part of the problem.

For example, how many blog posts on “10 Best WordPress Plugins” are necessary? Since most people seem to agree on about half these top 10 anyway, not too many.

While your business needs may dictate your writing “globally” needless content, that is, content available elsewhere, there is certainly no need to write needless content on your own website. If you must write an article on “10 Best WordPress Plugins” or “10 Best Lizard Leashes” or whatever, please, write only the one, and update it as your opinion of the “10 Best” changes. That is, practice “local” needlessness.

And truly, if someone else has written the canonical article on a topic, perhaps consider reviewing that article and linking to it rather than conceptually duplicating it.

Note: concise doesn’t mean short. Remember, we’re dealing with content strategy, not blogging tactics. Take this article, for example. It’s being published as a series of 2-4 very long blog posts. From the blog post perspective, these are massive. From the a content strategy perspective, the series is definitive, no need to write dozens of filler blog posts all saying about the same thing in different ways.

The world burns a lot of fossil fuel delivering web content. Needlessness could be considered a moral issue…

3.7 Good content is supported

Publish no content without a support plan.

If there is one aspect of content strategy which bloggers fail to implement, it has to be the support aspect. Bloggers typically do not maintain content, preferring to write a new blog post instead.

This probably isn’t unique to bloggers. Any form of maintenance work, from working on jet engines to sweeping floors, takes a back seat to creation.

Yet, maintaining a website for relevance and accuracy is critically important for maintaining trust and credibility with readers. This isn’t saying that older web pages are bad. It is saying that web pages with wrong information, of any age, do not help the reader, hence, probably do not help you achieve your goals.

Supporting content is not easy. For a small business or personal blogger, you have to make the time for it. This includes ensuring the existing content remains correct, ensuring it’s as complete as necessary, ensuring outgoing links still work and are still relevant.

You can’t rely on automated link checkers either. Quite often, if you have linked to website which is no longer in service, the hosting company will park their own page on that site. A page which is filled with sponsored advertisement links with no contextual relevance to your blog post or page. In others, you’re linking to spam.

The upshot for bloggers: your support plan can be as simple as committing to reviewing one blog post for every blog post you publish. Or every third post you publish, or Sundays after 6 pm; it hardly matters. Making the commitment to maintain your work is far more important.

3.8 A load of common sense…

As stated above, the headings and leads are lifted word-for-word from Erin Kissane’s “The Elements of Content Strategy,” then applied specifically to blogging and small business websites.

Erin’s exposition on these same points is more general, but more detailed with respect to web publication as a whole. In other words, she provides governing principles for websites of arbitrary size and subject matter, while I’ve interpreted these principles to provide specific guidelines for small business and blogging sites.

“The Elements of Content Strategy” is one book I categorically recommend to all bloggers and small business website owners.

4. Bloggers as content strategists

In the big, bad world of web publishing, content strategists may include editors, copywriters, information architects, information analysts and scientists, marketers, and content curators of various sorts. A large design firm, such as Razorfish, may have one or more content strategists on staff. Smaller firms may roll the information architecture into the content strategist, or vice versa.

In the roiling microcosm of blogging, the content strategist is you.

Specifically, it’s you wearing all of those hats, while working in the role of the content strategist. Your main job as a blogger in the content strategy role is to determine

• What to publish
• When to publish
• Why you are publishing
• For whom you are publishing

Take this article, for example, “Content Strategy for Small Business Bloggers.” It’s useful for bloggers and appropriate on Website In A Weekend. Content strategy is a very fast growing industry web-wide, hence the timing is right. Furthermore, this article positions Website In A Weekend as a definitive resource for bloggers interested in learning more about content strategy.

In the best case, your site design (which also means your information architecture, not just your graphics) should reflect your current content strategy. This is much easier said than done. The medium of blogging facilitates, if not encourages, highly organic and evolving material. It can be hard to stay on track when the medium itself seems to promote digression.

When your motivation or purpose for blogging changes over time, your content strategy must evolve as well.

4.1 Case study: Website In A Weekend

For example, Website In A Weekend has gone through at least three phases. Initially, the site was built to create and promote a (literal) website in a weekend workshop. From that initial experience, the site became a platform for building credibility as a blogger and WordPress consultant and programmer. Next came support for consulting based on the previous round of content. Now, Website In A Weekend is come full circle to promote the weekend workshops again.

During each of these phases, content publication
reflected underlying strategy.

1. Pillar content creation focusing on workshop syllabus creation.
2. Content and relationship marketing to build traffic and trust.
3. Showcasing consulting work demonstrating expertise (vs. authority).
4. Pillar content renewal and content updating to support upcoming workshops. New content creation to stay current with the state-of-the-art.

4.2 Case study: New Media Copywriting

Buckle up, we’re about to get wonky.

If you are not familiar with Kelly Diels and Ashley Ambirge, please take a few moments (or a few days) and read up. Consider it due diligence.

Both Kelly and Ash are copywriters, guns for hire in the new media arena of blogging and social media marketing. Their content strategy is publishing personality as proof by demonstration. Both Kelly and Ash have a tremendous talent for tapping into shared experience and shared emotion, bringing you (as a prospect) into their world. Conversely, both establish relationships positioning themselves in your world.

Both use personality-based marketing as a vehicle for building their businesses. Their writing demonstrates their skill.

This is much harder than it looks.

On the other hand, demonstration by publication is an excellent content strategy, provided you know exactly what you’re attempting to demonstrate.

While shared emotion and shared experience can help build tight bonds, missing the mark will derail your business. There are a myriad blogs out there best described as ongoing train wrecks. Lots of personality, lots of emotion… but way too much information. High risk, high reward.

As noted above, compared to Kelly and Ash, this is all a bit wonky. Their copy is exciting! alive! and emotionally compelling. Our analysis is a bit on the dry side. But that’s congruent for me. I’m credentialed. I’m supposed to be wonky once in a while.

This concludes Part I of Content Strategy for Small Business Bloggers. Parts 2 (Practice of Content Strategy) and 3 (extended case study) are currently about half as long (1600 words) each… but only half finished. I’m expecting the entire piece to run about 10,000 words. There is a PDF in the works, which will contain material not covered in the series, and it will be free once the entire series is finished.

You are most welcome to answer any of the exercises in the comments!

Post from: Website In A Weekend

Content Strategy for Small Business Bloggers (part 1)

(Reading time: 1 – 2 minutes)

I’ve been in the blogger game about 2 years now. I’ve seen a lot advice here and there. “Do this!” one blogger asserts. “Do that!” another insists.

Many advocate writing small, snackable blog posts to be “seen at a glance.” The media having force fed us with this notion, we’re no longer able to pay attention to anything not wrapped in shiny sparkles. Conceptually cornified, so to speak. And super short.

I call bullshit on the lot of it.

I’m with Corbett: write epic shit.

Here’s why: I’ve been looking through my bookmarks, and examining several blog posts saved in .webarchive format for offline reading. They’re all epic. Every one of these articles comes in at 1000 words, most nearer to 2000 words.

If you’re not printing out my articles for reading later, I’m not working hard enough.

You can call it what you want. I call it a clue.

Post from: Website In A Weekend

On Epic Shit

(Reading time: 3 – 5 minutes)

Here’s more Traci!

Repurposing blog posts makes sense

-by Traci Hayner Vanover

With millions of blogs on the web, the competition to gain readers’ attention is fierce. Blog owners are tasked with creating new and interesting content in order to gain new readers, and keep the loyal readers coming back.

With so much focus placed on content creation, it’s easy to overlook the assets that are readily available to you. Leveraging your existing blog posts can help you get more mileage out of your content, and bring new readers to your blog.

Share

One of the most important ways to extend the mileage on your content is something you learned in preschool – it’s important to share. Blog plugins like Sexy Bookmarks and Digg Digg have made it easy to allow your readers to share your content across the most popular social networking sites. Drop in strategically-placed sharing links above or below your blog posts so that your readers are reminded to share the content before they click away from your site.

But you don’t have to stop there.

Make a habit of putting sharing links into your newsletters, whitepapers and ebooks. This practice takes just moments to do, and makes it easy for readers to promote your content for you. One of the easiest ways to do this is to embed the sharing links right into the footer of your document. You may also want to consider adding a short note at the end of your report or ebook that specifically invites your readers to share your content. Finally, if you have an affiliate program, consider designing brandable reports that your affiliates can customize with their own links.

Syndicate

Syndicating your content to the social networks introduces your content to a new audience – and once you put the necessary tools into place, the process can be completely automated. Plugins such as Twitter Tools enable sharing of your blog posts with your Twitter followers, and applications exist to bring in your blog feed to your profiles at Facebook and LinkedIn as well. There are also a number of third-party services such as Amplify and Ping.fm that allow you to post your content once, and send it out to a number of sites automatically. Lastly, don’t forget that you can take some of your best blog posts and submit them to sites such as Scribd.com. Scribd enables you to set your preferences to allow the documents to be shared, embedded, or read-only.

Create Multiple Modalities

Individuals’ learning styles vary – some prefer to read content, while others may prefer a more visual learning style. By offering your content in multiple modalities, you are able to appeal to a wide variety of users and extend your reach at the same time. Consider turning your blog posts into audio posts by simply recording them through a service such as CinchCast. The service is free to use, and the MP3 files you create are available within moments of recording them. You can offer these audio files on the same page as the original blog post, embed an audio feed, upload them to iTunes, or even combine the recordings into a product to offer for sale. If you really wanted to get fancy, you can take the newly-created audio files and pair them with slide presentations to create videos that can be shared on sites such as YouTube and Vimeo.

You may also want to consider taking some of your most popular blog posts and using them as the basis for creating slide presentations that can be uploaded to sites such as SlideShare and Prezi. You can even drop one of these presentations directly into your LinkedIn profile and use it as a promotional or portfolio piece.

Content creation is paramount to the ultimate success of your blog. With a bit of creativity and a small time investment, you can share and employ that content, extend its reach, and introduce it to a new audience.

Traci Hayner Vanover, aka The Promo Diva(R), is a brand burgeoner and business consultant with over twenty years experience in market research, sales and promotion. Traci specializes in working with entrepreneurs and authors. Traci's Propabranda blog focuses on the conception, implementation and promotion of great brands in a way that is relatable, memorable and fun. Traci also founded and publishes Entrepreneur & Self-Employed Business Journal, a daily business magazine.

Post from: Website In A Weekend

Repurpose: Get More Mileage from Your Blog Posts

(Reading time: 3 – 5 minutes)

You’re a writer.

If you weren’t one already, you became a writer the first day you decided to launch a blog. Maybe you didn’t know it. Maybe you were terrified of it. It happened, though. Everyone who participates in blogs, in web forums, in social media, or…well, really, anyone who uses the internet is a writer.

If you really want to get the most out of your site, you’ve got to put the best into it. Content is king, after all, and the quality of your content rests entirely on your ability as a writer.

The good news is that you can be a good writer. All it takes is a little training, and a lot of trying.

The Beginner’s Course

Maybe you didn’t believe me way back in May in when I first told you that you could be a good writer without a ton of extra work or effort. Maybe you didn’t even believe me when I told you good writing mattered.

You’ve seen it, though. For eight months now, you’ve seen exactly what it is you should be doing, and why. Here’s the whole curriculum, all in one place:

• In May, I stated my case. I promised you could build better content and improve your blog by writing better.
• In June, I said that the key to becoming a better writer is wanting to write better (and committing yourself to learning).
• In July, I talked about the importance of scheduling time in your blog writing for drafts and rewrites.
• In August, I considered the things you do on your blog to create a strong visual brand, and compared them with some ways you can streamline your writing by pursuing consistent style.
• In October, I told a story, and discussed why telling stories helps you connect with readers.
• In November, I stressed the power of audience analysis and taught you how to use an Ideal Reader to engage with your readers.
• In December, I promised you that time spent reading would improve your blog.

That’s the beginner’s course. It’s an introduction to Blogging Like a Professional Writer. Call it 101, and I can promise you the courses go all the way up to the graduate level.

On-the-Job Training

You don’t need to follow them that far. You certainly can if you want to, but in just these eight short lessons I’ve told you the things you need to know to improve your content.

It’s not enough just to know them, though. You’ve got to put these things into practice. Every week, every time you sit down to write a blog post, keep trying to write a little bit better. Always expect more from yourself.

As you do that, as you constantly stretch to be a better writer, you’ll have slip-ups. You’ll make mistakes. I call that on-the-job training. Learn from what works, and from what doesn’t, and do a little bit better job next time.

Make that your mission, and in no time you’ll find yourself generating top-notch content. And trust me, your readers will notice. They’ll keep coming back for more.

Higher Education

If you’re the academic type, there’s plenty more curriculum out there for you. You can always come visit me at Unstressed Syllables, where my contributing editor Courtney and I teach on these topics seven days a week.

We’re not the last word on writing advice, though. There’s always more to learn. I study the advice at Copyblogger and Men With Pens for better web writing. I study Julie Roads for tighter storyblogging. I study Dave Doolin for clean, technical advice.

Wherever you are, find somebody who knows a little bit more about something you need to improve, and study at their feet. And if you know a site I haven’t mentioned that really helps you write better — whether through their advice or just their example — let us know about it. Share the wealth in the comments below.

Aaron Pogue is the creator of Unstressed Syllables, a general writing advice site featuring interesting, useful articles on topics ranging from business to storytelling. His decades of experience in creative and technical writing makes good writing easy for you.

Post from: Website In A Weekend

Keep Trying to Write Better

(Reading time: 4 – 6 minutes)

I had a birthday last week. I’m making plans for a trip to Little Rock for Thanksgiving with my folks, which means five days away from home and six hours of driving each way. I’m working a full-time job, writing a whole damn novel this month, and I may or may not be participating in a Masters program at the University of Oklahoma. (I wrote this back in May, and my academic adviser was slow to respond. What can I say?)

I could have made a similar list in May. Back then it was the launch of my e-Book and writing chapters for Carlos’s and guest posts for David and several others, not to mention a different damn novel and my own blog and two new websites and my day job and trying to get my academic adviser to answer her damn phone. Ahem.

So what’s the point? We’re all that busy. I have a perfect certainty that you could match my list or top it, and on top of that you’ve got Dave here telling you to improve your SEO, and me barking at you to become a better writer, and others telling you to develop products you can sell, and leave comments everywhere, and build relationships, and write guest posts…. And that’s all the stuff you have to do in addition to the work and life and family and blogging you actually want to do.

Building a successful blog is a huge commitment. The good news is, there’s one thing you can do to help you make progress on pretty much every item in that list above.

Read.

Read, read, read. Every single word gets you a step closer to your goals.

Make Time to Read

Last time I talked to you, I told you to think like a reader. Back then, your goal was to figure out what it is your audience needs, so you can meet that need.

The best way to do that, though, is to read. The more time you spend reading blogs, the easier it’ll be to put yourself in your readers’ shoes. Get familiar with the experience of clicking on a bit.ly link with no more than 100 characters of explanation what to expect. Get a look at all the sometimes delightful, sometimes horrifying background art and fonts and colors out there, and see what they do to you.

Try to scan posts with and without bulleted lists, with and without clear headers, with and without frequent paragraph breaks. You’ve heard an awful lot of rules about how to do it right, but wade in there as a really serious reader, and experience firsthand the why of those rules.

As you read, you’ll get a solid feel for how top bloggers use keywords and categories and tags. You’ll get to know the people you need to make strategic connections with, and figure out what has and hasn’t been said on any particular blog. You’ll be able to leave your name and site link in some truly genuine comments, because you showed up looking to read, not just to network.

It’s not a luxury. It should be your top priority. Make time to read.

Find New Voices (Including Your Own)

I know, I know. I’m supposed to be giving writing advice, but everything I’ve talked about so far has been more Doolin’s stuff. Don’t be fooled, though. It’ll help your writing, too.

Every word you read makes you a better writer. Good ones, bad ones, boring ones,  misspelled ones — all of them. If you’re paying attention, if you’re trying to become a better writer, then everything you see becomes a learning experience. Every blog is an example you can learn from.

And one of the most important things you can learn from them is voice. Learn to recognize writing that has a powerful, unique voice. Those are the ones you connect to. Those are the ones you miss when you’re reading the dry technical details on some boring news site.

Get to know the voices in your niche. Those are the voices your readers are already familiar with, so you should be, too. Get to know some voices outside your niche, too. See what they’re doing right, that your competitors aren’t, and bring it to your readers.

There’s an old saying, popular with Creative Writing teachers the world over: “Steal everything that isn’t nailed down.” That takes some searching, but it’s worth doing. Find a style, find a voice, find the methods and ideas that work, and make them your own. By the time you’re done reading, you’ll be amazed how many other things you’ve accomplished along the way.

Before you go, though…take a moment and share. It helps to vent. (I know from experience. I had a great deal of fun writing out that intro.) What’s got you too busy to do all the things you need to do? Put it down in the comments, then leave it there and go get some reading done. It’ll all still be waiting for you when you’re done.

Aaron Pogue is the creator of Unstressed Syllables, a general writing advice site featuring interesting, useful articles on topics ranging from business to storytelling. His decades of experience in creative and technical writing makes good writing easy for you.

Post from: Website In A Weekend

Read, Read, Read to Write Better

(Reading time: 4 – 6 minutes)

Writing is a tricky business. It’s an incredibly solitary activity that generates an inherently social finished product. In fact, you can fairly judge any given piece of writing by how well it performs socially.

It doesn’t matter how great the ideas are, how perfect the rhetorical structure or how clever the turns of phrase. Nothing you write matters until someone reads it, and it only matters inasmuch as your readers understand it.

To a lot of writers, especially creative writers, that aspect of writing seems deeply unfair. To all of us bloggers, though, it should make perfect sense. From day one, we’re writing to establish connections with our audience.

Connecting with Readers

Those connections don’t happen by accident. Reaching a reader requires a process called Audience Analysis. Some of us do it unconsciously, in the background. Many of us do it once, when we first decide to start a blog, and then leave it at that.

If you want to build your blog, though — if you want to improve the quality of your content and enhance the social aspect of your site — you should make Audience Analysis a conscious process. Make it a part of every blog post you write.

What is Audience Analysis? It’s thinking like a reader in your audience– like your reader, to be more precise. Take off your writing hat, and think about what you have to say from your audience’s perspective.

Which parts are going to be difficult? Which parts are going to be dull? How technical should the information be? How long should a post be? There’s no such thing as a “right answer” to those questions, because they all depend deeply on exactly who it is you’re writing to.

Getting to Know Your Audience

Creative writers have a handy trick for keeping Audience Analysis at the front of our minds without getting bogged down in checklists and tedious research. We construct an imaginary friend called the Ideal Reader.

You can read all about the Ideal Reader at Unstressed Syllables, but in short it’s a representation of the perfect audience for whatever it is you’re writing. Think of the kind of people you’re trying to reach with your blog, and make up the absolute dream reader.

And don’t just think, “My dream reader.” Get to know that person. Fill in all the details, and take the time to write it right.

That’s where the Audience Analysis comes in. Is your Ideal Reader male or female? How old is your Ideal Reader? How educated is your Ideal Reader? Is your Ideal Reader browsing the web for entertainment, or searching for specific information? Does your Ideal Reader want to make a new friend, or get in and get out, clean and easy?

Does your imaginary friend follow Twitter? What about Facebook? Does he or she shop for web services and pore over product reviews?

Like I said, many of those are things you considered back when you first launched your website, but how often do you consider them when you sit down to write a post?

Do it now, if only just once more. Think about your current audience, and the audience you desire. Find the perfect target, somewhere in the midst of them all.

Writing to an Ideal Reader

When that’s done, you’re finished writing blind. Forever. From now on, every post you write is a private message from you to your Ideal Writer.

Explain the things he would stumble over. Say things in ways that would make her grin in delight or nod in agreement.

Connect, one-on-one, with your imaginary friend every time you write.

You will be amazed to discover how many real people respond.

Go ahead and start now. Go back to the questions I asked above, and give a gut-reaction answer. Tell us in the comments who you think your Ideal Reader is. Maybe you’ll find some resonance with the other commenters here.

If nothing else, describing your audience on paper often makes it a lot easier for you to spot strengths and weaknesses, and it’ll get you moving in the right direction.

Tell us about your ideal reader!

Aaron Pogue is the creator of Unstressed Syllables, a general writing advice site featuring interesting, useful articles on topics ranging from business to storytelling. His decades of experience in creative and technical writing makes good writing easy for you.

Post from: Website In A Weekend

Think like a Reader to Write Better

(Reading time: 4 – 6 minutes)

Andrew Rondeau is a veritable fixture in the WordPress blogging community, and has helped hundreds of people get their blogs up and running. Here’s Andrew with some tips on content strategy, and be sure to visit We Build Your Blog afterwords.

Having a content writing strategy for your blog

-by Andrew Rondeau

Writing your blog can be fun, infuriating, or a walk in the park, depending upon how you feel about putting your words down and publishing them.

Whatever your approach to writing, it’s important to have a strong strategy in place. A good content strategy benefits you in a number of ways:

1. Helps you generate new ideas. Your blog never turns stale
2. Prevents repetition of content. Your writing is always original and informative
3. Enables you to schedule in key events (new product launches, news items, feedback requests and industry updates)
4. Offers you a set timetable from which to work. You always know where your blog is now, where it is headed, and what you need to be focusing upon.

Developing a strategy is much easier than it seems, especially when you focus on the remit and breadth of your blog content:

1. What should you be writing about?
2. What do your customers want to see from you when you publish on your blog?

Establishing answers to these questions is simply a matter of sitting down and brainstorming all the topics which you want to include. Consider your ideas generation as a way of making sure you always have enough material to choose from.

And this is the beginning of your content writing strategy.

Generate new ideas

Undertake your brainstorming in the following way:

• Outline the objective of your blog. Why are you writing?
• Undertake an analysis of your customer base. What kind of information are they looking for? What are the key search engine requests that you are catering for?
• What subjects are you writing about? What would you like to include?
• Are there any industry milestones which you can build in to your content, in terms of new launches, initiatives, legislation or news items?

It’s a good idea to draft out categories for each type of article you will be writing.

Prevent boring repetition

Repetition isn’t all bad. People like reading what they know, but not all the time and not in the same way. A good content strategy will present readers with material reinforcing your site purpose, at the appropriate time, in an appropriate way.

Schedule to anticipate key events

Factoring in external and unforeseen events

Allow time within your strategy for unforeseen events. These could be holidays, illness or other factors which may get in the way of you delivering content according to your set timescales.

Factor in a contingency for these – will you draft some spare articles which you can simply put in to the WordPress timer and have published automatically?

Finally, consider external events which may increase your writing workload. These may be product launches (both from your own company or within the industry which you are writing about), or blog carnivals which encourage you to submit specific articles on certain subjects.

Do you have guest bloggers whom you can rely upon to submit articles on your behalf, from time to time?

Set your time table

Next, draft a time schedule to slot them all in to.

Having a bank or writing in place for these circumstances is always a good idea, so you stay one step ahead of industry events and any ad hoc requests which you may get for writing.

Buying yourself time by being organised

You now have a working, updateable and flexible time schedule for your posts, which takes in to account what your customers want to read about, key milestones in your specific industry, and your own limitations in terms of time and the ability to write.

Your strategy can take you from year to year, as over a twelve-month period you can add new ideas in to the document and at times recycle certain articles which have proven to be popular.

Read more about content strategy

Content strategy for blogging is a rapidly evolving topic. Here’s further reading:

• Content Strategy – the Olympic blogger’s way.
• Here’s a great article by Georgina Laidlaw from Problogger on content strategy.

What’s your content strategy? Let’s hear about it in the comments!

Andrew Rondeau Andrew Rondeau has been building his online business for the past 4 years and is the author of numerous blogging products including the free guide "The Income Blogging Blueprint." You can grab your complimentary copy at We Build Your Blog.

Post from: Website In A Weekend

Having a content writing strategy for your blog

(Reading time: 4 – 6 minutes)

When I was a kid, we lived on a little farm that my parents had bought as a hobby project. We had a couple acres of garden, a coop full of chickens, some geese and ducks, and always a herd of dumb-ass sheep.

I remember a chilly Saturday morning when I was nine or ten. Dad sent my sisters and me out to gather firewood, while he turned the sheep loose to graze for an hour or so. I picked my way among the trees, following some of my favorite paths, looking for branches small enough that I could drag, but large enough to be worth bringing back up the hill to our house.

Then a scream split the still morning, and right behind it shouts of fear. I sprinted up the hill, looking for the source of the cries, and spotted my sisters dodging among the trees at a full sprint, running for their lives from the biggest, meanest, nastiest ram you’ve ever heard of. We all hated that animal.

It had fire in its eyes, too, and smoke pouring from its nostrils. My older sister scampered up onto a low-hanging limb and heaved my younger sister up after her, but he wasn’t going to give up so easily. The beast hesitated for a moment, then charged at full speed and slammed its head against the trunk of the tree they were in. The whole tree shuddered, their branch creaking ominously, and my sisters screamed.

That animal was mean, and for whatever reason it had murder in its eyes. It was fast, and strong, and probably weighed twice as much as I did, but it was trying to kill my sisters. I had a club in my hand — three feet of weathered maple that I hadn’t dropped on my sprint uphill — and I had to do something. I set my jaw, tightened my grip on that pitiful branch, and took a step forward to deal with the monster.

What Stories Are

Last time we spoke, I told you to figure out a standard blog post structure that will work for you. I told you about mine, too, which always starts with a story.

I’m a storyteller, so that’s pretty natural for me. It’s a really effective blogging tool, because people respond powerfully to stories. There’s something about the traditional story arc, something about conflict and climax and resolution that just appeals to readers on a primal level.

Why Stories Work

At the most basic level, interesting conflict happens when a character’s life gets disrupted, and story grows out of the character’s efforts to resolve that disruption and get back to normal. There’s something deep in human nature that compels us to connect with characters, to sympathize with a protagonist’s frustrations and cheer him on in his attempts at resolution.

In other words, stories engage readers. If you’re writing a blog that’s all technical product reviews or programming best practices (or boring ol’ writing advice), it can be awfully difficult to engage readers with that information — even if it’s valuable information that your readers want.

How Stories Help

Incorporating stories into your blog helps you to catch your readers’ attention. It also gives you a chance to establish your voice, to differentiate yourself from all the other people out there repeating the same technical information you are.

It doesn’t need to be creative writing. Forget about fiction. Tell the story of your experience with a product — not just its features and why you liked it, but the whole story of the afternoon  you spent trying it out. If you’re offering a valuable time-saving tip, tell the story of the time you learned that trick (or, better yet, the time before you learned that trick when you wasted a whole weekend because you didn’t yet know it).

A good story doesn’t just catch your readers’ attention, it sticks in their minds. It becomes an anchor, a trigger in the memory that you’ve personally connected to the message you had to offer. Think about that next time you see a picture of a sheep, or spot a child dangling from a low-hanging branch.

Oh, I left that on a bit of a cliffhanger, didn’t I? Well, long story short…I ended up in the tree, too, all three of us certain we were going to die, until Dad finally showed up to save us all.

Do you have any stories like that you could share? Give it a practice. Tell a tale in the comments. If you can connect it to your blog somehow, you might even end up with a permanent advertisement hiding in the memories of everyone reading this story. How’s that for a productive assignment?

Aaron Pogue is the creator of Unstressed Syllables, a general writing advice site featuring interesting, useful articles on topics ranging from business to storytelling. His decades of experience in creative and technical writing makes good writing easy for you.

Post from: Website In A Weekend

Think in Stories to Write Better

(Reading time: 11 – 18 minutes)

Scribe SEO is both a WordPress plugin and a web service for optimizing your blog content for search engine ranking. From the Scribe SEO web page:

Scribe is a search engine optimization software service that analyzes the content of web pages, blog posts, online press releases, or any other web content… all at the click of a button.

NOTE: Scribe SEO is a commercial product. It costs money to use. I use it for my own blogs. I’m an affiliate and happy to recommend it without reservation to anyone serious about mastering web publication. (And I have great offer for you after this review.)

Scribe is an excellent fit with Blog Post Engineering as both focus on the blog post or page you’re writing or editing right now. Neither Scribe nor Blog Post Engineering wade into the deep waters of SEO for your web site structure. That’s a topic best left to professionals. When you’re using WordPress, you have most of the structure you need anyway (credit {Matt Cutts, Google).

The first article I checked with Scribe was DIY WordPress: What’s Your Toolchain Look Like?… and it scored 96%! Blog Post Engineering, indeed. Adding a single instance of the keyword “WordPress” moved the score to a perfect 100%.

Just for fun, I analyzed on the earliest published article on Website In A Weekend (Add a Twitter Widget to Your New Blog), it scored 73%. Not bad, really. It had two main problems: 1. At 159 words, the blog post is too short, and 2. the keywords “twitter” and “tools” appear too many times. Both easy to fix, and the twitter tools article needed updating anyway. 18 months is like 100 years on the internet.

Blog Post Engineering was first released on August 14, 2009, well before Scribe, and it’s gratifying to me that my blog posts score so well.

Given that I don’t care much about ranking for keywords in terms of SEO, my insistence on writing well apparently compensates for my lackadaisical attitude towards SEO.

On the other hand, perhaps making people aware of keywords could improve their writing by helping them stay on point in their blog posts. That’s a win for readability.

How Scribe works

Scribe leverages the WordPress blog post and blog page editing interface with special user interface dialog boxes.

As you can see from the screenshot to the right, each of the three widgets provides specialized support for your blog post:

1. Scribe Content Optimizer is your first line of offense. This is what you use for initial SEO scoring of your blog post.
2. Scribe Keyword Research helps you figure out whether you have targeted the right keyword in your blog post. Perhaps you thought you were writing for one keyword, but Scribe may think you’re writing for a different keyword (so will Google). This tool helps you choose.
3. Scribe Link Building provides recommendations for useful links on your blog, on other blogs, and on social media streams.

Scribe first examines your current SEO metadata, so if your theme doesn’t have SEO metadata support, you will need to install the All In One SEO plugin. Each blog post or page is required to have SEO title and SEO description fields filled out.

Once your SEO metadata is in place, getting scored is a push of a button. Scoring usually takes between 10 and 15 seconds. First, your article is uploaded to the SEO web service. The web service performs the analysis and reports the score back to you. Scribe then reports back to you with a popup dialog showing your score and other useful information.

Your score will range between 0 and 100% SEO effectiveness. As noted, if you follow the principles of Blog Post Engineering, you should score above 80% quite easily.

Here’s what the scoring looks like from your Posts administrative page:

Other useful information includes keyword suggestions, tag suggestions, links to related articles on your blog, related articles on other websites and related mentions on social media streams such as Twitter.

There is much more, but this is enough for now, and just this is worth the price of the tool.

Getting started with Scribe SEO

Stepwise:

1. Install the Scribe SEO plugin using the regular WordPress plugin interface. The plugin part of Scribe is free software.
2. Next, Sign up for the Scribe SEO service.
3. Get your API key to enable Scribe on every blog for which you desire to perform SEO analysis.
4. Ensure you have either All In One SEO plugin or a Scribe-supported WordPress theme installed.
5. Use the tools located on the Edit Post and Edit Page interface to perform the Scribe SEO analyses.

The authors of Scribe have also tapped in to an important psychological principle with the scoring mechanism. Blog posts are rated in percent SEO effectiveness. After using the plugin a few times, you may find yourself obsessed with tweaking your blog posts and pages to get to that magical 100% score.

I won’t go into detail on the scoring mechanics. You can probably find some of this information on web, but that information should be limited to paying customers. In my opinion.

My recommendation: Use Scribe on a few of your latest blog posts, and get their scores up above 80%. Then, go back through your entire publishing history and do one initial analysis on every one of your blog posts. Once that is done, go back through your blog posts and fix everything in red, that is, those blog posts with scores under 50%.

How Scribe benefits you

Here’s a few benefits I came up with off the top of my head:

• Designed by real experts.

  Scribe was designed by highly knowledgeable and reputable people in the blogging and SEO communities. They spend a lot of time and money figuring out what works, which saves you a lot of time and money.

• No fuss, no muss.

  Scribe is a web application, which means you never have to worry about updating when SEO changes. All that happens invisibly to you.

• Surety.

  You know that awful feeling you get when you make bold claims, but down deep, you just aren’t sure you’re right?

  I get that feeling too. Even with Blog Post Engineering, despite having a lot of evidence (from web traffic) that it works. My Scribe results assure me my claims are true: you will benefit from using Blog Post Engineering.

  And that’s the really great thing about Scribe for me: it validates the Blog Post Engineering methodology. As a Blog Post Engineering customer, you can feel assured you spent your money well.

  For you, Scribe will assure you that you have done as much as you can do with any particular blog post, with respect to SEO.

• It’s not your fault.

  One of the most useful things about Scribe is for consulting and freelancing. It’s always a tricky thing to claim authority in something as slippery as SEO. With Scribe, you no longer have to claim authority!

  When your client’s organic search results suck, it’s not your fault as blog post author, because you did everything you could do using Scribe SEO. Brilliant!

There’s many more benefits, you can read all the usual stuff on the Scribe web site.

Scribe SEO Tips

Here’s a few tips I’ve found that makes Scribe easy and useful.

• Scribe is going to make an assumption about the keyword or keywords in your blog post or page.You might be surprised when Scribe’s notion of your keywords doesn’t match your desired keywords. It could be a clue to take a close look at your intent for the article. Perhaps what you wrote isn’t exactly what you meant to say.

  When this happens, and it will, you can leave the article alone and not worry about it, or you can do a minimal amount of rewriting to align the article with a better keyword.

• Sometimes, you may write something in a way which renders a “keyword” difficult to implement within the article. For example, computers don’t handle allusion very well. In these cases, I stick by my writing and sacrifice the keyword.
• Add your SEO Metadata right away, it’s required before Scribe will operate. If you’re catching up, it will go very quickly when you already have all your SEO metadata filled out.
• When you have a long list of already published blog posts, do an initial analysis for each post to get everything scored. Then go back later and fix the poorly scoring posts first.
• Scribe will run concurrently. If you need to analyze a back log of blog posts, open a dozen posts for editing at the same time and analyze away. Saves a lot of time.
• The blog post tagging recommendations seem pretty good, possibly a little too enthusiastic. Currently, I’m adding my own tags, then copying/pasting all of Scribe’s suggested tags, then deleting Scribe’s more ridiculous suggestions.
• When Scribe complains about keywords lacking in your title, pay very close attention. Here’s why. You may not need nor want keywords in your title; some articles are better written for readers than search engines. But, and this is a very big but, if you can’t get fit your keywords into your title, make sure your title actually expressed what you’re writing.

  You may find your title doesn’t fit the article.

  This can be especially common when you start with a title, and the article takes a left turn somewhere in paragraph three.

  You have two choices: rewrite the article to fit the title, or change the title to fit what you wrote.

How Scribe differs from Blog Post Engineering

The main difference between the Scribe system and Blog Post Engineering is that Scribe focuses on SEO, whereas Blog Post Engineering walks you through the entire publish and promote process, for which SEO is a small but important part.

For SEO, main differences are these:

1. Scribe is going to get picky about keywords, whereas BPE leaves keyword choice up to you.
2. Scribe is going to have an opinion about the frequency and placement of your links, whereas BPE simply advises you that you should link.
3. BPE emphasizes post slugs. Scribe ignores post slugs. I know for a fact post slugs are important, and I have generated evidence from my URLs about this point in the past. I don’t know why Scribe ignores this point. It’s important.
4. Scribe does some of the “heavy lifting” for you; the plugin tools have a bit of nagware design. For example, you can’t do an scoring analysis without your metadata, and you can’t analyze for keywords until your post is scored. This is a good thing. Blog Post Engineering provides a 31 point checklist, which is useful, but not as convenient.

As noted above, Blog Post Engineering covers your entire publishing and promoting process, not just the SEO bits.

If you own Blog Post Engineering already, think of Scribe as a way to take Blog Points 1 through 7 (Chapters 4 & 5) to the next level.

What Scribe could do better

This section is informed opinion, but opinion nonetheless. SEO is very much an art; it’s very difficult to prove universal application of any particular principle.

• Scribe seems to deemphasize tags for scoring. Yet tags may be important for search engine results. In my (limited) SEO experience, I’ve had good SERPs returned on the basis of blog post tags (page 1 on Google in 4 hours). This is not to contradict Scribe – or any other SEO – recommendations. It’s simply my observation.
• Internal linking feels weak to me. In one instance, while scoring a “DIY WordPress” article, Scribe returned only one of several DIY WordPress articles, and not one that would be relevant to the current article. I may be missing something, and in any case, this feature should be easy to improve in the future.
• SEO keyword field is not checked. While this field is not currently important for SERPs, it’s still useful. I use it to indicate preferred anchor text for people who want to link to a blog post. Google also states that keyword weighting may be used as an option for internal corporate search, reason enough to consider implementing SEO Keywords at least as an option for the user to switch on or off as desired.
• Scribe SEO relies on an external connection to an SEO web service. Once in a while, this connection doesn’t connect. Annoying.
• The post slug isn’t checked for keyword relevance. Since we’re digging this deep, when you’re creating post slugs, use your primary keyword at the beginning, if at all possible.
• Bigger affiliate commissions! It’s only 33%. Boo. But my willingness to promote Scribe here should tell you how much I’m sold on the tool. Clearly, I’m not going to get rich off these commissions, but you might find you get much better search engine results. You can rain money on me later.

Bear in mind that all of these annoyances are very minor compared to the value already provided. I’m sure future versions of Scribe will show improvements addressing these points.

Get Scribe SEO and Blog Post Engineering

Here’s the deal:

If you purchase Scribe through my affiliate link, I’ll give you a 100% discount purchase link for Blog Post Engineering, and that comes with lifetime access.

This is a great deal! Just email me a copy of your Scribe receipt, I’ll reply with your personal 100% discount code for lifetime access. (Offer expires Midnight Pacific time, October 7, 2010.)

Post from: Website In A Weekend

Scribe SEO: An In-depth review (and why your blog needs this tool)