(Reading time: 2 – 2 minutes)
Compelling content such as serialized articles brings your visitors back to read more.
Problem: Creating a series of articles is difficult without structure and practice.
Practical WordPress Tip: Use a strict word count, say 325 words, to limit the length of each article in a series.
Here’s how:
- Use FD Word Statistics plugin to monitor word count.
- When you reach your word limit, keep writing until you have concluded your current conversational thread.
- Split or divide the conversational thread in a logical place to reduce the word count.
- Add a segue to the next article in the series using material from the split conversational thread.
- Start the next article in the series using the remainder of the previous article.
Why: All effective writing is structured in some way. The best writing structure, as the best design, induces creation without getting in the reader’s way. Structure (and design) should be invisible. Imposing a strict word limit on your articles in a series forces you to develop an effective writing structure… which you can use over and over again.
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{ 5 comments }
I’ve been using a similar technique on my blog for long content that is waaaay too long for a single post. I’ve been writing about 1,000 to 1,500 words though. Do you think a shorter word count is more appropriate?
Sean´s last blog ..Vote for OnlyTheValiant.com!
Shorter word count for such articles may be appropriate, but it would require more work to ensure everything fit together correctly.
You might want to consider some sort of call to action as well.
Now that I think of it, I should add a call to action on these Practical WordPress Tips articles as well.
I know I have a “more is better” mentality, and I feel like my posts need to be longer to give value to the reader. I know this isnt exactly true, but it’s something I struggle with.
Sean´s last blog ..I’m Busy Printmaking, No Time For Real Posts
Great advice Doc! I have been writing mostly shorter articles and have a new topic that could easily be divided into several segments. I was trying to figure out how to manage the size of the post. The segue to the newer posts is all I need. Thanks for the reinforcement!
Barb
Barbara´s last blog ..Awesome Fire Pit
@Sean, @Barbara –
I need to take my own advice more often! Look for more “snackable” posts in the future.
Dr Wordpress!´s last blog ..Setting up Clicktime Clients, Projects and Tasks for New Client
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