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I’ve read quite a bit of internet marketing material, and purchased a few products myself. What I found is this: internet marketing courses, websites and seminars invariably focus on high-level STRATEGY rather than tactical execution. But this strategy is irrelevant to an entrepreneur without a website, and without the skills to acquire a website rapidly.
These products and seminars assume you have the whole “website thing” handled… either you’re a web expert already, or you have a flock of web geeks at your beck and call.
Absurd!
To rectify to this patent absurdity, Website In A Weekend is hosting WordPress In An Afternoon, an inexpensive seminar, on Sunday, May 31 2009. We’ll be walking all 8 attendees through the basic requirements for setting up a WordPress-driven website, starting from absolute ground zero. All you need is your wireless-capable computer!
6 Hours Start to Finish
Here’s the schedule and topics. Note: we’ll be taking a break at 10 minutes til the hour every hour.
- 12:00 pm
Getting started, finding your hosting provider. Setting up your basic account structure: password and username handling, FTP setup, email setup.
IMPORTANT: A reasonable price for quality web hosting ranges between about $6 to $10 per month. It’s worth it! (Bring a credit card if you don’t already have hosting.)
- 1:00 pm
Installing WordPress from scratch. It’s easy, and it’s the best way to do it in the long term. We’ll create the database on the hosting account, the database user, set the permissions, and record all the necessary usernames and passwords so you can find them easily later, when you really need them.- 2:00 pm
Install critical plugins. Every WordPress installation needs a few critical plugins that help provide security, tracking and statistics, and ease of use. We’ll install at least the top 5 most critical plugins, and possibly as many as 5 or 6 more, time permitting.- 3:00 pm
Write out your goals for your website. Keeping a mental picture is easier when you have everything written down for future reference. (Visualization is a technique recommended by ALL successful business people.) We’ll make sure your goals page is password protected if necessary.- 4:00 pm
Create 3 to 7 categories for writing posts. These categories should provide support, a foundation, for your vision of your web site. Every article you write, whether WordPress page or WordPress post, should fit neatly into one of your categories.
- 5:00 pm
Required pages. Every website that means business has a few pages that are absolutely required. We’re going to focus on a “Contact” page and an “About” page, so that all of your visitors can find out more about you and your website, and contact you safely and privately. Time permitting, we’ll add a copyright notice to your web page footer.- 6:00 pm
Dinner. Everyone is welcome to join me for dinner in the Mission.
As you can see, I’ve provided links to articles here on Website In A Weekend. You can also get all this information in myriad places elsewhere on the web… so why haven’t you!
I know why, because I’ve been in your situation: Too Much Information!
You’re drowning in information, and starving for knowledge.
At the WordPress InstallFest, you will get the knowledge you need, in one afternoon!
If you have been putting off getting your website together, Website In A Weekend’s WordPress InstallFest is probably the most important money you will spend this year. It’s a true investment in yourself and in your future. If the price you pay for this seminar isn’t the most bang for your buck you got all year… you get a full refund and you are welcome to keep the course materials!
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