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Goals for Website-In-A-Weekend

Every effective website has goals.

A great way to keep your goals in focus is to write them down, then refer back them regularly to ensure your efforts stay on track. You can write your goals down anywhere. For websites, it’s convenient to write the goals out on a webpage. You will always know where to find it! You may want to password-protect your goals page for your website, and “hide” the link to the password protected page. This goals page for Website In A Weekend is public to provide a working example for all Website In A Weekend customers.

The following list of questions you should ask yourself when operating a website was blatantly copied from Drayton Bird. Mr Bird. is a very successful direct mail and direct response marketer, and cheerfully distributes a wide range of extraordinarily useful general information.

The following lists the Website In A Weekend answer for each of Mr Bird’s questions:

• What is my website for?

  The Website-In-A-Weekend website helps people new to the Web very quickly build a simple, WordPress-driven website.

• What am I doing to get people to go to it?

  Website In A Weekend is now being promoted in forums, in blog comment URL fields and in personal emails as a signature link.

• What am I doing to get people to stay on it for as long as possible?
  1. Website In A Weekend provides useful, easily digestible content allowing people to install, build and maintain WordPress-driven websites.
• What am I doing to collect names?
  1. Collecting names for Inventium Systems on the Website In A Weekend email list.
• What am I doing to turn those names into money?

  Offering a hands-on seminar to help people install WordPress.

• What am I doing to measure what happens on my website? (Google Analytics is almost entirely free).

  Using Google Analytics.

• Is the copy in English or is it pretentious jargon? (Drayton notes he spends a lot of time rewriting website copy; starting by asking people what they actually mean by some of the phrases they use; many [he notes] find this quite taxing.

  My copy is pretty good.