(Reading time: 3 – 5 minutes)
You those people who always seem to get it right, the first time? I know a blogger like that, and his name is Antti Kokkonen.
I first ran across Antti when following up on some material on permalinks. The backstory is the SEO crowd gets better luck with permalinks one way (use keyword-friendly categories), but the performance crowd insists the SEO way is stupid, because looking up named slugs in WordPress takes too many queries (that means it’s slower).
The discussion in the WordPress community seems to hinge around an implementation issue, but it doesn’t look like it’s going to be addressed any time soon.
In any case, Antti did something over the course of two articles which is too rare: he did research, got numbers, and published his data. In fact, he examined the permalink structure for the top 100 blogs. He found that there is no one best way to construct permalinks. Bummer!
In a second article he explains exactly how WordPress handles permalinks. While this second article is a bit more advanced, I recommend it to anyone serious about mastering permalinks. Antti also makes a definite recommendation for permalink structure, and I’ll be changing my permalink structure as a result.
Antti hasn’t posted in a couple of days. I’m getting worried. He’s working on an article on blog post SEO. My guess is it will be epic. Having written a series of articles on WordPress SEO myself, I’m very curious to see how my work compares.
You can follow Antti on twitter as zemalf.
hRecipe donations
Many thanks to these donors for hRecipe development:
- Donation from Anne B. (http://anneonline.com/)
- Donation from Branson Sparks (http://bransonsparks.com/)
- Donation from Lizzy R. (http://mpdcooks.com/)
Week in Review
- Saturday Morning Surfing: Programming Is “Actionary” Blogging Is “Reactionary”. Programming and blogging seem to be hard to do at the same time. What’s your experience? Join the conversation.
- Atahualpa Theme – Pixel Perfection, No Inca Required. Get a feel for the Atahualpa theme, and what it’s like to use for WordPress blogging. Killer guest post from Dave Thackeray.
- DIY WordPress – World’s Shortest Plugin. If you need to know exactly how WordPress handles registering plugins, you need to read this very short, 3 point article. With screencast.
- Maintain Draft Queue with Practical WordPress Tips 1 – 12. These twelve tips will quickly speed you on your way to WordPress mastery. Pick and choose what’s most useful, each tip takes about 5 minutes.
- Carlos Velez Prewriting Throwdown: Blog posts by the pound. Carlos Velez Prewriting Challenge: can you write blog posts in advance? It’s not hard, but it takes commitment. Find out who’s in, and why.
The Week In Review Series
- Last WIAW Week in Review
- iPhone Blogging – Writing is so last millennium (& the Last Week in Review). Personal dictation is becoming a reality for everyone, talk right into your cell phone. But efficient dictation takes practice. Find out more…
- Stay tuned…
Next WIAW Week in Review
