Why Apple’s iPad is Dead On Arrival

(Reading time: 6 – 10 minutes)

Ben Henry and I met through the local (Bay Area) coworking community, and hit it off well enough to start up an LLC to pursue a then-potential business opportunity. Ben is a sharp guy, and puts the lie to the notion that engineers are culturally retarded. For example, he’s about done with his year long project to watch all the movies in the Criterion Collection. I haven’t even heard of most of these movies. Ben also writes low level display code in C++ for small, mobile computing devices commissioned by extremely large clients. Which he can’t discuss… but he can discuss Apple’s iPad. For real.


Why Apple’s iPad is Dead On Arrival

-by Ben Henry

January’s announcement of the most hyped up product from Apple I can remember wasn’t as big a surprise as most were expecting. The Apple iPad is a gorgeous device that will have an even more beautiful marketing campaign.

For these reasons alone, I think people will buy it en masse. However, those of us who aren’t drinking Apple Kool-Aid and can evaluate what exactly the iPad will do for us will think twice about buying it. Let me clarify: by “buying it” I mean forking out the extra money to get the version with 3G. There is a $499 version, but it works with WiFi only.

The iPad is a tablet or slate like device that doesn’t have a keyboard, but instead relys on a massive capacitive touch screen.

This is the largest touchscreen of it’s kind we’ve seen in a consumer product. If Apple has done their homework (which they’ve proven to us that they have for the last 20 years as long as Steve Jobs is around), then this will be an amazing feat of technology.

Succinctly, capacitive touch sensors measure changes in capacitance by driving a grid of wires with electrical current and measuring the change in capaticance.

Since the human finger is essentially a ground, there is a massive spike in current drop where the finger touches down. The issue with the touch screens we see on modern smart phones is that the conductor is what’s called Indium-Tin Oxide (ITO), which is a very poor conductor – but it’s clear and unnoticable through glass.

To scale a touch sensor to 10″ means they either have multiple touch sensors arranged in a grid, or they did something that no one expects or knows about yet. Either way, this is an amazing step in touch technology.

The other great thing I can say about the iPad is that for around $30/month, you can get unlimited data transfer over 3G. This is without a contract, so switching to a different carrier, when available, will be trivial and without risk. Of course, this is only a great thing if you don’t live in San Francisco or New York City. The AT&T 3G bandwidth and connectivity in those places is just horrible.

I bet you’re wondering why I said I wouldn’t buy an iPad about right now, right? Let’s wade through some of the hype and see what we find, ok?

Hype: “The iPad is going to be a Kindle-killer”

Reality: The iPad is a perfect size for reading books, newspapers, documents and magazines. However, there are three things lacking on the iPad that exist on other e-readers like the Amazon Kindle. These are: 1. tactile feedback in the form of buttons, 2. e-Ink and 3. battery life.

Battery life on eBook readers is a direct correlation with the fact that they all use e-Ink. e-Ink is a display technology that has a very slow refresh rate (around 1 second), but which can keep a static display without using any battery power. This means that the battery is only used when the screen refreshes. With traditional displays, the screen is refreshed sometimes more than 60 times per second and in addition, most LCDs require a backlight in order to see what is on it’s screen.

This is hugely power intensive.

This basically means that the Amazon Kindle’s battery won’t die for potentially weeks of reading. Since the iPad’s battery is doing other things, like powering a backlight, the expected life-cycle of one charge of its battery is 10 hours at first. This, of course, may be fine for what you expect to use it for, but on trans-Pacific flights, this is unacceptable.

Hype: “The iPad will allow content creators with an answer to the question: ‘can we make money with free content by charging directly for it?’”

Reality: No. No matter what news agencies claim, a new device will not change how people consume it currently. The news they write will be free no matter what they try to do.

They could do something on the iBook store to offer people subscriptions to their Wall Street Journal, for instance. I may be willing to do something like that if it means consistant content and social functions that cannot be used the way we consume news currently.

Hype: “The iPad is a new idea.”

Reality: Not true. Like every PDA, tablet and slate-type device before it, this type of device is not a new idea.

The only thing that is new is the operating system. The iPhone OS did well for it’s device, but I’m having trouble understanding why more people are expected to buy the iPad than a cool phone – something they already had a need for.

Hype: “The iPad will kill netbooks.”

Reality: Do you own a netbook? Right. They’ve been selling like hotcakes, but Netbooks are not known to be something whos death wasn’t already emminent. They’re cheap, yes, but it’s impossible to type on, the buttons and other tactile things are cramped, and for someone who’s a normal sized American, it’s impossible to get any real work done.

Hype: “The iPad will change the way people use computers.”

Reality: If they use the iPad, I may agree that on a micro scale, the iPad will allow people to stop using what they currently use to access the internet and thus change the way they use computers.

However, as an engineer, the desk is the best place to get work done.

And there’s nothing better that sits atop a desk but a large screen and unattached keyboard. I don’t care if the CPU is inside a notebook form-factor, or a desktop, but I have a few requirements which are unmet in the iPad for what I do. Even if I had an iPad an used it every day, I would still need a desk and a big computer with a big screen and a mouse and keyboard input in order to last 12 hours days in Eclipse [ed. note: Eclipse. Gag. =].

To use the iPad in this way would require an external keyboard, and at that point, why not just use a notebook. It’s operating system is more versatile and I can’t imagine iBooks will be anywhere near as good as iTunes.

Conclusion

I see the iPad good for little more than it’s name implies: a notepad. This could mean applications to replace the paper alternatives (medicine, shipping, car rental, etc), but to have mass appeal, one has to replace or improve on something that already has mass appeal.

The alternative is to make a device that is cost effective enough to outlast all of the haters (like me) until it becomes a necessity (e-mail for example).


Ben Henry is an engineer, designer, farm/food activist, reader of literature, appreciator of good/clean/fair foods, urban beekeeper/gardener, pretend musician, professional music appreciator, consumer of great films and aspiring Olympic lifter. His day job is at Moto.

Why the Apple iPad Will Make Me More Productive

(Reading time: 7 – 11 minutes)

I’m excited about Apple’s iPad.

I’m pretty sure the iPad will change everything for me. Hyperbole? Maybe. Before I look forward too much though, I want to look backwards.

Since the birth of the modern internet, software has conformed to hardware. The modern PC has been around a lot longer than the modern internet, and the hardware has remained the same. Yes, it’s gotten faster and better, but we still have the same old screen, keyboard and mouse that has been around as long as I can remember.

On the other end of the spectrum, the iPhone (and other smart phones) is just a variation of the Personal Data Assistant (PDA) theme. It has gotten about as good as PDAs can get, but the idea has been largely the same since the Palm Pilot: handheld, portable, big screen, keyboard optional.

As hardware has evolved, the internet has been conforming to the hardware. Web browsers have been designed to work with the keyboard, mouse, and screen, and websites and web-based applications have to work within those browsers. The software has had to conform to the hardware, and that has fundamentally impacted the design of web technology.

The tablet is the beginning of a new cycle, the hardware is conforming to the software. Instead of asking how to make the internet work with computers, the tablet answers how we can make computers that best work with the internet.

I think this will start a cascade of changes. Hardware will conform to software, then software will conform to new hardware, and the cycle repeats and repeats, flip flopping up a ladder of progress. The result will be that the internet will not be confined to the PC-style computer.

For the most part, the internet has only been useable with a computer. The connection between these two is so strong that computers and internet are almost synonymous. This tablet however, is not a computing device, it is a connecting device. It is designed to use the internet, and to be a device that makes using the internet a lot more useful.

Here are jsut a couple simple examples off the top of my head:

  • I’ll look up a recipe and reference it while cooking. I’ll just prop up a tablet on my counter as I cook. No need to print a recipe or walk back and forth fromt eh kitchen to my computer screen.
  • I’ll sit in my bed and read comics without buying a single piece of paper. I’ll store those comics on the device (or maybe even online) instead of filling my closet with boxes of comic books.
  • I’ll read your blog and drink my coffee on a couch every morning, without the pain of balancing a labtop on my lap.

I’m pretty sure that there are dozens of super simple, super practical ways that this will be immediately useful. I also imagine that there will be a whole lot more really complex ways that this will be useful. I believe in few years we will use tablets and think, “how did I ever do this on a laptop or on my iphone?”

All those reasons above are certainly cool.

I won’t be buying this because it is cool, but because it will make every other computer I have a more useful and productive tool. The reason for this goes back to how this device seperates computing from connecting.

I don’t need an iPad.

I’ve got an iPhone, 2 laptops (PCs), a desktop (also PC), and an xbox (if you want to count that). Everything the iPad will do can be done on one of my other devices.

But for many things, it can’t be done better.

For most tasks, my iPhone is too small, and my laptop is needlessly big and clumsy. Checking email, posting to twitter, quick blog updates, facebook, reading RSS feeds, and commenting on other blogs is a touch difficult on the iPhone because of its size. My labtops are powerful enough to do all of this, but they are not easily portable. I have to lug it around, plug in a mouse, wait for it to boot, and the battery runs out after 2 hours.

iPad the casual computer

The iPad tablet will be my “casual” computing device. The screen is big enough to be usable and useful, and the device is small and portable enough that I can lounge about at my coffee table, or sit in bed while I use it. I have a feeling that for all of these casual computing and internet tasks, this tablet will be the baby bear device: not too big, not too small, but just right.

I’ll quickly check my email, post to twitter, read some articles, or anything else that has to do with interaction, connection, personal contact, and media consumption. As soon as I get my hands on one of these tablets, I am uninstalling Feeddemon and Tweetdeck, and deleting my browser quick launch buttons from my laptops.

I am convinced that for the iPad does, it will do best.

Right now, my laptops are be-all, do-all devices. My laptop can be used for everything, and because of that, I focus less on the one thing I have to do right now.

Other devices, other uses

The real beauty of using the iPad for connection and consumption is my other devices will be free to do what they do best.

My iPhone will still be a phone, ipod, and on-the-go internet device. I’ll be able to look up restaurants, post to twitter, update foursquare, and check my email on the bus, walking to work, or anywhere else.

My laptops will be movable work stations, and I’ll be able to use them for what they do best, writing code, creating written content, and editing audio media. My desktop will be my primary media storage device, and my image and video editor.

The biggest challenge for me is that computers do too much. For someone that has trouble focusing on anything that isn’t edible (yours truly), it is a bit overwhelming to be connected to email, RSS, music, twitter, and websites, when I am just trying to edit an article I wrote. Even when I don’t have these applications fired up, the fact that email is just 2 mouse clicks away is a distraction.

When working on my computer, I don’t get so distracted by doing dishes, folding laundry, or reading a book. There is a hardware separation between those activities, this helps me separate these in my mind.

(Sure, it may be funny to think of a laptop and a dish sponge as separate hardware, but it works for me)

Separate hardware, better focus

Here’s an example: I don’t have a hardware separation between twitter and Notepad++.

Interacting on twitter and writing PHP code are very different tasks, they require different skills,a nd very different parts of my brain. They are abotu as different as checking email and doing dishes. Having one machine that does both keeps me a little distracted all the time, even when I’m not consciously aware of it. I may not know that this happens, but I feel that this happens.

I am a poster child for Constant Partial Attention

In the future, I’ll fire up my laptop when I want to write code, or write a blog post, edit images, or upload a podcast. I won’t need to turn on my laptop to check email or twitter, log onto facebook, or read my RSS feed. My computer will be a content creation device, and I will (hopefully) be able to break the distractions from content consumption.

My computers will once again be tools for getting work done.

I could write another 500 to 1000 words about how this tablet will change how media is consumed, create a new platform for media production, blah blah blah, and it probably will. The iPad will have an impact on the arts, media, and all sorts of cool stuff.

But really, having a device for consuming content separate from a device to produce content will make me more productive.

That alone sold me.

What do you think?

Is the iPad the future?

Are you gonna be in line at the Apple store? Why or why not? Leave a comment, let’s discuss.

Sean "Deacon" Neprud
Sean Neprud operates Bad Deacon Design under the moniker Deacon (surprise!), where he works in a range of mediums from wood block to web design.