(Reading time: 2 – 2 minutes)
Why do you scan most blogs? Because you’re in a big hurry? In a hurry to do what?
Maybe, just maybe…
Something enlightening. Something entertaining. Something educational. Something, anything, written to nourish your soul and inspire your mind…
There’s a long running debate in copywriting; which is better: long copy or short copy?
It’s the wrong debate.
The problem is boring copy. Boring copy doesn’t engage, it doesn’t convert.
Same with blog posts. Short, long, scannable, not scannable, all red herrings. The real issue is “Does your article engage readers?”
Given what I read every day, I’m led – inescapably – to:
Is this you?
Stay with me here…
As a reader, you want to feel engaged. Steve Pavlina, Karl Denninger, Gary Halbert, Seth Godin, Yaro Starak and Tim Ferriss are successful because they engage readers.
As a writer, you want to engage readers. People who are scanning are bored. Scanning is boring. Why be part of that? Why not engage your readers instead?
Be engaging. Be a writer writing for readers. Don’t worry about scannability, lists or word count.
It’s not that hard. Need help? Ask.
Pedro gets it.
