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Benefit: Deep linking helps improve search engine results and provides more context for reader interaction.
Problem: Creating long narrative structures delimited by time intervals with variable length requires support from multiple sources, including comments and discussion from readers at any previous point in time.
Practical WordPress Tip: Link directly to comments.
Here’s how: Once you understand the concept, it’s easy. Support your link to a comment with contextually relevant anchors as you would any other link. The key is finding a permalink to the comment you want to link to:
- Some WordPress themes do not provide a permalink to individual comments. In this case, it’s moot. You will have to link to the page, and provide instructions for the reader to find the comment.
- Themes that do provide a permalink to individual comments do so in different ways. For example, in Thesis theme, the permalink may be associated with the comment number in the upper right corner of the comment. Other themes implement comment permalinks differently.
Why: I’ve never seen anyone discuss linking directly to comments. I have seen it done elsewhere, but only on blogs or websites with relatively sophisticated authors having many years of experience with hypertext.
Note: once you are using this (and similar linking techniques), your ability to exploit hypertext will improve markedly. Most bloggers will never take the time to master hypertext, and it does take time.
Previous Practical WordPress Tip: Practical WordPress Tip #18: Deep link to internal anchors. Deep linking adds blog value by exposing more content to both readers and search engines. Learn a little used technique to expand deep linking opportunities.
Next Practical WordPress Tip: Stay tuned…
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