Writing for the internet has it’s own peculiar challenges. For example, unlike magazines which people purchase deliberately, in small digestible quantities, the web provides a massive firehose of information.
And this firehose is running 24/7!
Capturing a reader’s attention can be difficult in such an onslaught.
But it’s not that difficult, provided you have a few simple writing tricks at your command.
One of the easiest tricks to master is Scannability.
Scannability is the art of writing such that readers do not need to read in detail. Instead, readers scan your writing to pick out the high points, those items you feel are most important to the reader.
Once your reader engages by scanning, he or she is highly likely to return to the beginning and read in detail.
In this Whitepaper #7, I have 3 easy techniques for scannability. And of course, if you are a previous customer, you won’t be surprised to find a few simple exercises for taking immediate action.
The best part: writing scannable blog posts is fun! As usual, the price is inexcusably low ($1.99), less than a large cup of coffee at Peets ($2.05).
